Why Real Egyptian Cotton Is So Expensive | So Expensive | Business Insider

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Published 2024-01-27
Sheets made with Egyptian cotton can cost over $900 — but not all cotton is created equal. Many products use the term “Egyptian cotton,” but experts say there isn’t enough Egyptian cotton grown to actually make all of the products that claim to use it. A lot of the Egyptian cotton you see online may be fake. The highest-quality Egyptian cotton is called “extra-long staple.” The fibers are longer, resulting in softer, more durable fabrics.

00:00 - Intro
00:39 - Growing Cotton In The Nile River Delta
01:36 - Picking Cotton By Hand
02:06 - Extra-Long Staple Cotton Vs. Upland
03:18 - Fake Egyptian Cotton Pulled From Stores
04:19 - Processing Cotton
05:04 - Winding And Spinning Cotton Strands
06:12 - Weaving Cotton
06:55 - Creating Products From Egyptian Cotton
07:44 - The Price Of Egyptian Cotton
08:50 - The Future Of The Cotton Industry
09:53 - How To Buy Real Egyptian Cotton
10:23 - Credits

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Real Egyptian Cotton Sheets Can Cost $900 But The Internet Is Filled With Fakes | Business Insider

All Comments (21)
  • @spHDfilms1
    There should be a website to verify what brands are carrying real Egyptian cotton that has been approved by the Cotton Egypt Association
  • @dia9491
    I was gifted a real set of Egyptian cotton sheets. They are far superior. I’ve had them for over ten years and they’re still perfect. If they ever get a rip I’ll repair them because they’re amazing. Now I cannot find them at all. I’d invest in another set if I could find them but I’ve never found a true Egyptian cotton set. That microfiber issue you mentioned is rampant in retailers everywhere. Trust me when I say if you saw them in the store somewhere you’d know by looking at the fabric that it was real. There’s no way to fake that fabric. I have much respect for the farmer and the manufacturers for making it.
  • @fiolettbjorn7461
    I am so sick of everything either being a luxury good or a cheap knockoff. Where the hell has the middle ground gone?
  • @gorillaglue7232
    I am a 'Housekeeper' with 30yrs under my belt, and I know by touch, the feel of real Egyptian cotton. It's beautiful.
  • I bought 800ct Egyptian cotton bed sets 25 years ago from Egypt. I could never afford them now. I have had to make repairs - heel rubbing on the bottom sheet has been the main problem. However, they feel like silk, soft and smooth. They make for a fabulous nights sleep. I have never found their equal.
  • @87togabito
    Me at 2am with work that needs to be done: “hmmm, yes, it’s crucial I learn more about how crap my shirts are and where good cotton comes from”
  • @Vandelay666
    the final customer is paying a lot of money but the people who work in the factories and in the fields earns very little
  • @ZebbMassiv
    Deceptive marketing should be heavily penalized for fraud.
  • @zuckmedic
    Given that cotton is one of the most ecologically demanding crops in terms of fertility and water, its no joke that it isnt cheap.
  • @damham5689
    Like with Angus beef. Real Angus cattle production is a small percentage of the beef industry, but majority of the beef in stores are labeled as "Angus" and priced higher.
  • here in Egypt i sleep on a whole mattress filed with cotton its way better than the compressed stuff
  • @smashleybreaks
    Not sure who the commentator is but her voice is so soft and soothing. My favorite to listen to on Business Insider!
  • @zyxw2000
    I bought an Egyptian cotton T-shirt in Egypt. The yarn is very fine and the fabric is soft as silk. Nothing like my other cotton T-shirts.
  • @kayallen7603
    Cotton is also being hybridized to use less water, less pesticides, etc - while still retaining, if not improving, it's good qualities.
  • @surfmaniac08
    It is called SubPima Cotton. Original Pima Cotton Originates from Peru and is a high end quality cotton like egyptian.
  • @missdee212
    If you've slept on egyptian cotton sheets they are so soft. Like sleeping on the clouds
  • @T1Oracle
    I guess I'll never sleep on the best sheets ever and I'm okay with that 🤷🏽‍♂️
  • @HanaTNT
    As an Egyptian, I’ve always been proud of this history and craftsmanship. Sadly, I wish we market this product better also offer it in our airports so people can buy them easily there.
  • @jeanne-marie8196
    Thank you for great research and reporting. I have noticed a lot of fabrics being misrepresented. Linen, cotton, flax, wool, and more, are promoted in item descriptions. Sometimes, the word “blend” is added in an attempt at “integrity”. The actual label will indicate a minimal amount of the natural fiber. A lot don’t list the percentages in the “blend”. Buying on line requires the consumer to be diligent, and be willing to say “no”, but financial constraints are causing an increase in petroleum based fabrics being purchased. Throw MLM’s into the mix, and conditions are ripe for exploitation of buyers
  • @k.elmaraghy1370
    It feels great to listen to my own language being broadcasted to hundreds of thousands of people across the globe Fills me with pride