How China Will Win the World Cup in 2050

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Published 2021-10-07
Welcome to the first Athletic Interest Case Study! A new series on our channel in which we team up with partners to look into the most interesting stories behind sports.

And what better partner to start with a case study than WHU professor Sascha L. Schmidt and his Harvard colleagues, who will help us understand how European football clubs are going East to build their brand in China.

Thanks to Sascha L. Schmidt for partnering with us! You can find an overview of all of his research under this link:
www.whu.edu/en/faculty/entrepreneurship-and-innova…

Further reading
Dancing with the dragon – The quest for the Chinese football consumer:
cdn.whu.edu/fileadmin/Faculty/Centers/Center_for_S…

Harvard Business School Case - Bayern Munich in China (link to purchase):
www.hbs.edu/faculty/Pages/item.aspx?num=51935

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⏱ Timestamps
00:00 The Race for China
01:26 Economic Super Power
02:57 China's Football Development Plan
04:46 How To Enter the Chinese Market
07:57 The Race of the European Clubs

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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All Comments (21)
  • Hi lads, Chinese here. It won't happen. The plan sounds great, and China is known to be successful in major projects. But this particular project is different from building the longest bridge or the largest crane. Football training takes talent, consistentcy, and mentality. The plans to build a building doesn’t involve the building's consent, but training footballers has so many other factors you need to consider. In China, people see education as the best way to prosperity. We don't have a social safety net like Western Europe where failed players can take blue collar jobs and still live a good life. Blue collar jobs in China sucks, period. Football training takes time, time that parents would usually expect their kid to spend on schoolwork or reading. There are tens of millions of white collar or skilled labor jobs in China, but only 23 can be on the National Team's roaster, only ~500 in the top league, and only thousands in all levels of professional leagues. Consider the opportunity cost, of course the parents would want their kids to study harder than to train harder. Another point that I want to mention is that the local officials may not entirely follow Xi's grand plan. Before 2021, we have already seen some versions of "playing football" without playing football. There was a picture of pupils doing exercises with footballs-- holding the ball with their hands. This is by all means a "football-related exercise", however, how can this contribute to their football skills? I wish my national team to be successful. But ultimately, we need a system that can guarantee a child’s prosperity even if they fail to become a professional footballer. And the key to that is more economic development and a stronger social safety net-- NOT a top-down grand plan that exclusively focuses on football.
  • When I was at university in England we had Chinese football coaches come over and learn how to best coach football both on field and in strength and conditioning and numerous other things. then we sent our lecturers over there this was in 2017
  • @husaiyan
    I WAS JUS ABOUT TO MUNCH ON MY DINNER TOO PERFECT TIMING AYYY
  • @yhwang366
    As a Chinese, I think it would be super hard. Maybe harder than landing mars for us.
  • @sonjulian5801
    This is the best sports channel by far, so interesting and graphically adding much more to the content (this editing is unique, i never saw from a sport channel so much work in graphic content). This videos are so inspiring, keep it up with this new series, this is one of your best videos tbh
  • @harigovind6316
    "China will conquer football" Meanwhile me doesn't even know if we would ever play World Cup 😂 Edit:- we just drawn with 205th ranked Sri Lanka.
  • Its so unbelievable to say this right now when Chinese clubs are disappearing in the blink of an eye and the National team can't win even if their lives depended on it.
  • Amazing and inspiring channel. Nevertheless, as someone who lived in China for many years as a sport manager, tennis coach and football lover, I can say that the market in China is totally different as people believe it is in the western world. Chinese children are actually getting less and less physically talent each year since playing sports or doing any extra curricular activity in this country means a lot of cost to cover from the family, also because the Chinese school demand a lot from the students, and the kids spend so much time everyday in electronic devices. I don't intent to judge the great job done by Athletic interest, but actually this video refers more about the business opportunities that football entrepreneurs, football federations and football clubs have now in the Asian market. The same is happening to others sports in China, but a smaller scale of course. I don't see how is that actually is going to make China win a World Cup, maybe it's a similar case to Emirat Arab United.
  • @RonaldinhoGoat
    This is a world class video, absolutely amazing animations, editing and the script was so engaging. Thank you for this work of art mate.
  • @FootballDrawn
    Hey guys...Just wanted to say that you're the inspiration for me to start a "graphic-based" content, both in editing and finding a football story. Thank you, and brilliant video as always ⚽⚽⚽⚽⚽⚽⚽
  • @UseTheLess00
    I've watched every single video on this channel and I have to say: this one may just be the most well edited one.
  • The avatar style titles!! Love them. Also, the intro is out of this world. Viel Grüße aus Mexiko
  • @MrReese
    I just love how the whole editing fits the topic of the video. On a recent video of Bayern's YT channel you can see their academy in China, it's insane how present these clubs are there.
  • I love my football and love good quality content... but man this channel's content and production level are simply world class! Beyond world class!!! Love it!
  • @PixiiGER
    9:50 the German flag shown here, is actually the 'Bundesdienstflagge' only used by administration/ authorities and is not supposed to be used by non-governmental organizations. The simple black, red and gold would be the correct flag to represent the German people and the football club. Thank you for your time :)
  • @obsidianstatue
    The problem with Chinese football today is the lack of a good youth training program in the early 2000s, so the bad result in 2021 is a consequence of it. The only trusted way to become better at football is to get more people play, and have a well funded youth football program that can cultivate the talents. So the effort China does today, won't have much of an effect until 2030s or 40s.
  • @taridean
    Everytime you upload, the production quality just gets better.
  • India uses a similar top down approach. They had stars like Diego Forlan and all when the ISL was inaugurated, youth structure and league was ignored. Infrastructure wise China is way ahead and plans to build more while there are not many plans other than building cricket stadiums here in India (we already have like 50 of those with international standards)
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