Steve Jobs - Business strategy. Start with your customer and work backwards to a product or service

@tumbleweed4315 hace 3 años

That was a disrespectful question, but guess what. People with that attitude exist. Even when you are doing exciting things. Don’t follow your dreams to be loved. Follow your dreams to love what you do.

@brucekennedy5274 hace 2 años

The control is all there in the pause at the beginning. He’s literally won the room back with that before he even starts speaking. Wether he’s right or wrong it’s masterful stage presence. But also respect to the guy for asking a hard and provocative question - things go nowhere if we all nod and agree.

@clurkroberts2650 hace 3 años

From a smugly asked question to eloquent response. Jobs addresses the question by first thoughtfully validating the question’s issue. But then directly responds to that issue, by presenting a world class business philosophy, enthusiastically based and validated by Apple’s focused customer driven marketing matched by its responsive engineering direction.. Just so nicely done.

@hxiong3016 hace 2 años

Working in Product Management. What Steve said is very true. Too many times people start at the solution (technology) then works backwards to the user. When in actuality, you should start with the customer then work your way towards your technology. Steve was ahead of his time.

@snebold hace 11 meses

I’ve probably watched this video probably a dozen times over the years and it never grows old. Steve Jobs was one of a kind.

@couldbe8348 hace 3 años

Jobs really gets it. He validated him without cow towing . He’s a great leader.

@hajar2000 hace 1 año

Great example of an expert negotiator answering questions and concerns.

@jeffreychongsathien hace 1 año

An iconic moment in the history of consumer technology... and one of the rare moments where Steve suppressed the rage monster.

@Discovery_and_Change hace 2 años

1:54 Start with the customer experience and work backwards to the technology 2:00 Don't start with the technology, trying to figure out how to sell it 2:26 What incredible benefits can we give to the customers? 2:31 Where can we take the customer? 2:36 NOT starting with engineers to create awesome technology to market 4:25 Some mistakes will be made, but that's good because it means decisions are being made 4:33 We'll find the mistakes and fix them

@jackbotman hace 11 meses

Note how he didn't really answer the question, he rather addressed the sentiment expressed

@Sprkl8-sb4cr hace 1 año

Well done Steve Jobs! That’s a true leader - a role mode for us all! Masterful response - calm, humble - smart to a disgruntled bitter employee.

@ShoeBum123 hace 4 meses

I don’t think there has been a CEO this good yet. This video is a proof.

@segunoloye847 hace 4 años

Thanks so much David for this compilation playlist of Steve Jobs

@hamzairfan8948 hace 3 años

Very good response by Mr Jobs. He knows how to sell and distribute his product well

@wesfin hace 10 meses

1:38, 1:55 You start with the customers because that's the whole point of a business. It's not the product, it's the value that the customer finds in the product. You start at the market and then build the product specialized for their specific wants/needs.