The Man Who Ate Lunch with Steve Jobs Every Day

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Published 2023-02-11
Jony Ivy is the beautiful mind behind every Apple design. Visit www.masterworks.art/newsthink to invest in iconic artworks with Masterworks. Disclaimer bit.ly/3XtA7ct

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Special thanks to the following for permission to use their material:
2:13 Weaver Design www.weaver.co.uk/
6:00 Explaining Computers on YouTube:    • Classic PC: Newton MessagePad 110  
7:09 alker33 on YouTube    • 20th Anniversary Macintosh (TAM)  
11:24 512 Pixels 512pixels.net/2016/05/all-13-colors/
11:47 This Does Not Compute on YouTube    • Will an Original iPod Work on a Moder...  
15:21 Steve Jobs image: Jonathan Mak jonmak.com/

Select images/video supplied by Getty Images and Alamy.

Sources:
0:05 Jony Ive image: Marcus Dawes www.marcusdawes.commarcus/@marcusdawes.com, CC BY-SA 3.0 creativecommons.org/licenses/by-sa/3.0 via Wikimedia Commons
2:51 MattsOtherChannel on YouTube    • 1984 Macintosh Stock Footage   (creative commons license - re-use allowed)
3:32 Brunner image: ammunitiongroup.com/teams_pt/robert-brunner/
3:56 Apple former headquarters: Joe Ravi, CC BY-SA 3.0 creativecommons.org/licenses/by-sa/3.0 via Wikimedia Commons
7:01 phreakindee, CC0, via Wikimedia Commons
7:03 Federigo Federighi, CC BY-SA 4.0 creativecommons.org/licenses/by-sa/4.0 via Wikimedia Commons
7:06 Miyuki Meinaka, CC BY-SA 4.0 creativecommons.org/licenses/by-sa/4.0 via Wikimedia Commons
7:37 Michael Johnston, CC BY-SA 2.0 creativecommons.org/licenses/by-sa/2.0 via Wikimedia Commons
9:00 Gona.eu, CC BY-SA 3.0 creativecommons.org/licenses/by-sa/3.0/ via Wikimedia Commons
9:03 Benoît Prieur, CC0, via Wikimedia Commons
9:05 James via Flickr Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) flic.kr/p/PUWfU
10:14 Stephen Hackett, CC BY-SA 4.0 creativecommons.org/licenses/by-sa/4.0 via Wikimedia Commons
11:19 Theonlysilentbob at English Wikipedia, CC BY-SA 3.0 creativecommons.org/licenses/by-sa/3.0 via Wikimedia Commons
12:36 Edvvc from London, UK, CC BY 2.0 creativecommons.org/licenses/by/2.0 via Wikimedia Commons
12:51 TrevorM on YouTube    • Top 5 New Features of the iPod touch ...   (creative commons re-use allowed)
14:13 Matthew Yohe, CC BY-SA 3.0 creativecommons.org/licenses/by-sa/3.0 via Wikimedia Commons
14:23 Kremlin.ru, CC BY 3.0 creativecommons.org/licenses/by/3.0 via Wikimedia Commons
14:39 matt buchanan, CC BY 2.0 creativecommons.org/licenses/by/2.0 via Wikimedia Commons
14:48 matt buchanan, CC BY 2.0 creativecommons.org/licenses/by/2.0 via Wikimedia Commons
15:43 Thomas Wolf, www.foto-tw.de / Wikimedia Commons / CC BY-SA 3.0
15:51 Yamen, CC BY-SA 4.0 creativecommons.org/licenses/by-sa/4.0 via Wikimedia Commons

Articles referenced:
8:27 Steve Jobs’ New York Times interview: www.nytimes.com/2003/11/30/magazine/the-guts-of-a-…
15:55 Jony Ive letter about Jobs in the Wall Street Journal: www.wsj.com/articles/jony-ive-steve-jobs-memories-…

All Comments (21)
  • @Stierenkloot
    Knowjng what we know about jobs, the fact he held Ives to such high regard is something else. Johnny was literally the second in command because of how much jobs respected him
  • @tommy10436
    It's crazy to think where Apple would be right now if Steve was still alive. In 15 years Jony and Steve went from creating the colorful iMac, to the iPod, iPhone & iPad.... It's 13 years since his death, and I can't help but wonder where Apple would be right now had he not passed. Rest in peace, Steve, you're missed.
  • @enfeeyano
    One special thing about iphones is - they always make your eyes pause even for a second . The phone may be old(eg : a 6s) but they don't look thrasy. Now I know why & how they designed it so well. Thanks for the information.
  • @rgbman01
    With Jony not truly parting with Apple until 2022, I've got to believe that he is responsible for the sleek design of the years-long project we now know as Apple Vision Pro. It's so "Ivy-like".
  • @lidarman2
    It's amazing that four Italian Renaissance artists were also named after the Ninja Mutant turtles. What a coincidence.
  • Haven't teared up to a youtube video in a while. Thanks for the lovely story. Design is very powerful
  • I am Indian and never heard about Apple computers 25 years back. When I first moved to the west. I came across this transparent Blue computer called iMac and it was love at first sight. It took me many years to buy one for myself on ebay. Your video brought some happy memories. Very well presented. Thank you so much. Respect
  • @MG-em9de
    The absence of vision and creativity that Steve and Jony only comes once in a lifetime and Apple was blessed. The culture is no more.
  • Jobs had the vision, Ive had the design know how, Cook understood the business side.
  • @LeeStewart
    I have always had a passion for design. When I'm out and about I look at something and think why is it designed in a specific way. I love minimalism, beauty and simplicity, but hate clutter. Jony Ive, who used to work for Apple, designed so many iconic products. He is one of the few people in this world I look up to.
  • @Languniversity
    5:00 'Literally flushed down the toilet'. I think that is the opposite of what 'literally' means.
  • "I admire the way you've crafted this video, especially your heartfelt expression that touched my emotions."
  • Thanks for sharing... great content, nice editing and soft voice... a perfect mix!!!
  • @AutoAbsolute
    I think Braun and others need to be credited for his genius....
  • @nathandcole
    Creative genius was not what set Apple apart. Good ideas come up all the time. The difference was the willingness to follow through on it. The willingness to do things that were different and take risks... to actually let it out into the wild.
  • If he had stayed the Apple wheel parody would have become the Macbook Air at some point. His efforts on minimisation, started impacting on the practicality of Apples products and the butterfly keyboard he insisted on to save a few millimetres cost apple a fortune in warranty repairs and compensation to customers. From a practicality point of view, the MacBooks were noticeably getting worse on his watch. I think the problem was that Steve Jobs wasn't around to temper his more extreme ideas.
  • @sarafaaani
    Love your channel, you just keep it so simple and intriguing at the same time... amazing!
  • @MrGheller
    The story is beautiful and this video turned up a gem as well. Amazingly well crafted and produced. Great job.