Steve Jobs - Business strategy. Start with your customer and work backwards to a product or service
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Publicado 2017-08-06
Todos los comentarios (21)
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That was a disrespectful question, but guess what. People with that attitude exist. Even when you are doing exciting things. Don’t follow your dreams to be loved. Follow your dreams to love what you do.
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The control is all there in the pause at the beginning. He’s literally won the room back with that before he even starts speaking. Wether he’s right or wrong it’s masterful stage presence. But also respect to the guy for asking a hard and provocative question - things go nowhere if we all nod and agree.
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Working in Product Management. What Steve said is very true. Too many times people start at the solution (technology) then works backwards to the user. When in actuality, you should start with the customer then work your way towards your technology. Steve was ahead of his time.
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From a smugly asked question to eloquent response. Jobs addresses the question by first thoughtfully validating the question’s issue. But then directly responds to that issue, by presenting a world class business philosophy, enthusiastically based and validated by Apple’s focused customer driven marketing matched by its responsive engineering direction.. Just so nicely done.
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Note how he didn't really answer the question, he rather addressed the sentiment expressed
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I’ve probably watched this video probably a dozen times over the years and it never grows old. Steve Jobs was one of a kind.
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Great example of an expert negotiator answering questions and concerns.
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An iconic moment in the history of consumer technology... and one of the rare moments where Steve suppressed the rage monster.
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Jobs really gets it. He validated him without cow towing . He’s a great leader.
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1:54 Start with the customer experience and work backwards to the technology 2:00 Don't start with the technology, trying to figure out how to sell it 2:26 What incredible benefits can we give to the customers? 2:31 Where can we take the customer? 2:36 NOT starting with engineers to create awesome technology to market 4:25 Some mistakes will be made, but that's good because it means decisions are being made 4:33 We'll find the mistakes and fix them
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I don’t think there has been a CEO this good yet. This video is a proof.
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Well done Steve Jobs! That’s a true leader - a role mode for us all! Masterful response - calm, humble - smart to a disgruntled bitter employee.
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Very good response by Mr Jobs. He knows how to sell and distribute his product well
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Thanks so much David for this compilation playlist of Steve Jobs
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Steve jobs is so much in the zone
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When this scene is turned into a movie, the guy in the audience should be played by Christoph Waltz
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The quote Jobs was looking for at the start is: “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time”
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I think history proves who was right.
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Love this answer
