How Speaking the LOCAL LANGUAGE Has Definitely Been A PIVOT In My COLD STORE Business in GHANA!
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Published 2022-12-24
If you're considering investing in or starting a business in Ghana, then you should definitely consider speaking at least one local language. This is a key factor that has definitely helped Cassie in her business ventures in Ghana she said..
In this video, Cassie shares how speaking the local language has definitely been a pivot in her cold store business. She started out selling products from her home in Ghana, but eventually, I found success opening a store and doing online sales too.
By speaking the local language, She was able to connect with her customers and build strong relationships. If you're looking to invest in or start a business in Ghana, speaking the local language is a key factor to consider!
Cassie popularly known as African Prodigy was born in Accra and raised in Atlanta America.. Her tremendous success comes from her passion, determination, and drive to compete only with herself.
She is in a league of her own. This 27 year-old international business owner and owner of Faustina’s Coldstore Store and Grocery, Prodigy Foods Company, an online sauces, spices, and shitor company.
She has always excelled at every skill she attempted and has become synonymous with her brand. Her brand name is quite fitting. She is not only a skilled chef but also is an accomplished author with a sold-out e-book titled: “FOOD: the Ghanaian way.” Currently selling on Amazon.
Cassie started her first business when she was 17. Ms. Mary Olushoga, CEO of the African Women Power (AWP) Network, gave her a $500 grant to fund her company, Africhic, which was in the business of making bow-ties.
Cassandra notes that starting a business is not hard, but maintaining the business is truly difficult. One of her keys to remaining successful has been building a strong team of people who she can trust to help move her business forward. For example, she highlighted the importance of having an accountant who helps keep track of money that flows in and out of the company. Particularly as an international business owner, it was crucial for her to develop a team who would represent her brand well.
Building a brand requires sacrifice. It requires late nights, early mornings, and missing out on the fun at times in order to move to the next level. Hard work and determination play an important role in building a brand, but Cassandra says that prayer and belief in God have truly helped her to stay focused on her work.
She values her faith in God. She acknowledges that she is sometimes tempted to stray away from her faith, especially as a vibrant youth, who might be invited to parties or events that may conflict with her values. However, she believes in the power of resilience and bouncing back from whatever challenges that she might face.
She also is committed to continuing her NGO work to help give back to Ghanaian communities. Recently visiting Ghana and with a team feeding over 300 juvenile prisoners, Prodigy is passionate about children. As a part of her desire to give back to Ghanaian communities and start a ministry, she would like to open a homeless shelter where children under the age of 18 can have food to eat, a place to stay, and also have mentors who can guide them to fulfill their dreams.
Cassie is wise beyond her years and her business advice is golden. She has already Revolutionized the online food industry and consulting business market. Her faith in God, ambition, and strong self-confidence will only magnify her outstanding success. Look out World – This is only her beginning.
socials..
IG: @faustinascoldstore
FB: @Faustinascoldstore
Tik: @Faustinascoldstore
W: www.faustinacoldstore.com
T: +233 (0) 554441033
All Comments (21)
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She turns problems to opportunities, no negativity at all. Way to go sister.
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At 72 years old, I'm so proud of this young lady, and I wish her well as she develops with Africa. God bless her.
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i am 27 years too and i haven't achieved any of what she has. The only thing I have to my name are lots of educational certificates without even any job. Watching this has made me want to start something for myself.
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As a Liberian who lived in Ghana for 5 years before traveling to the US, I can tell u learning the language is very important. I had to learn twi and as a matter of fact I wrote GA in my BECE and passed with 1. Life is definitely easier once u learn the language
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Proud of her 👏🏾. I moved from Nigeria to Canada after secondary school, and 10 years later, I’m planning on heading back. Glad my mum made us speak Yoruba at home.
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You may be 'just' 27, but you've got the wisdom of a seasoned 50-year old person. Remarkable in every sense - the kind of achiever that gives me hope in Ghana's future.
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I buy from Faustina’s! Their customer service is excellent
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I love the fact that she can find humor in all her struggles trying to run her business in Ghana, kudos to her from a Nigerian in the diaspora.👏🏾👏🏾👍🏾👍🏾
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She definitely has that P.M.A (Positive Mental Attitude) which goes a long way. Kudos to her and wishing her continued success in all of her endeavors
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This is so smart. She's selling American foods. I have wanted to open my own African store here in America because I don't like the way Africans run the stores here. They don't understand how being rude or mean to customers affects their business. I know I can bring something different.
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Lovely lady. Entrepreneurship is in her blood. She will make it big in Ghana with perseverance.
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This sister is blessed and she's very humble with her choice of words...Ghana is just like the Caribbean in that it moves a bit slow when it comes to getting things done. That will take me some getting used to, but I look forward to it because America is a rat race and I want peace. Nothing is better than living amongst your own people...especially when you bump into the police 😄
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The last one she mentioned was huge:"being not religious but having strong faith in God".That was it for me.Because without that discouragement could have deterred her moves.Congratulations!!
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I am thoroughly impressed with the Odana Network and the message to diasporans to return back to Ghana. I've already begun my journey, Ase.
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This is beautiful to me, Cassie telling her story, her journey. I love how Cassie remember her mom with a shop and the language she learned as a child. Parents please gift a child with great skills you never know when they will use them to survive.
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As a Haitian woman, I totally get you 100%. I often travel back home as well which is Haiti although the insecurity is crazy I still make it make my business to make it home. As an entrepreneur growing up my mother also had her own business it instill a lot of it in me. So I definitely get you and by the way Ghana is on my bucket list. Africa is also home away from home as well. Dear Sister from another mother I am so proud of you. Both these women are so beautiful wow skin is so flawless. I am now a subs to your channel, I would love to connect and network with you and possible start business I do so much and a can do much. Thank you for sharing your journey I enjoyed watching it.
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You are doing great work promoting Ghana. Im in South Africa and its encouraging seeing progress in African Countries. Ghana is blessed
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This is why it’s imperative to pass down our mother tongue to the generation born in the 2000s. Our local languages and dialects are being replaced with the English language for various reasons. And this breaks my heart to say the least. I’ve been visiting Ghana for the past 15 years and it gets worse every time I come. Most of the Children don’t speak or understand a mother tongue because their parents aren’t passing it down. I’ve observed two types of parents during my visits. The parents who do it subconsciously. Now these parents haven’t realized that they aren’t communicating to their children in a mother tongue until I brought it to their attention. And than there are the parents who are so proud to say “my child speaks English so well, they even sound like a White person”. These same parents also believe that communicating in any of the local languages is somehow a disadvantage for their children as they are trying to prepare them to travel abroad to further their studies. This is a very disappointing mindset to have as a parent. I was born in the 80s, a time when our parents knew the significance of language. English was taught and spoken at school and my mother tongue was spoken at home. Through language my parents were able to teach me more my Akan culture, traditions, and formalities. I left the country when I was 7 years old. I am proud to say that I can still fluently speak my language after being gone for 30 years! After all these years I managed to hold on to my culture for I am nothing without it! I also take pride in the fact that I am bilingual. I can speak English and Twi. I switch it up depending on who I am communicating with. It has also made things much easier for me in Ghana, especially when it comes to doing business, family matters and all things culture. Parents of today, I challenge you to change this perspective because once our languages become extinct we will lose everything else. Please follow my page on language awareness to learn more about this organization 👇🏾 https://instagram.com/language_is_our_identity__?igshid=YmMyMTA2M2Y=
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I’m really proud of her for following her dreams.Thank you Dentaa for interviewing her on your platform. I’m also from Atlanta Georgia but currently serving in the US Army. I’m planning on setting up a business in Ghana and I believe if I can get in touch with her, it will be great. I will definitely get a good advice from her.
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Inspiring and the beauty of God: you both are definition of Black is Beauty
