The Launch of Orebella by Bella Hadid

IP student here (but please get confirmation from a trade mark expert): While Bella's Orebella and the Filipino brand Orabella are not identical, they are phonetically similar and could potentially lead to confusion among consumers (especially if the brands operate in overlapping markets). BH's Orebella being stylised with a specific font and design is an important factor as trade marks are generally registered for the words themselves, but also the specific visual representation. As such, it is unlikely to have a conflict for similar trade mark "style". Now, it is common for companies to alter the brand name in other countries to avoid conflict, but also to comply with cultural or legal considerations. For example: TJ Maxx (US) vs TK Maxx (UK); (I am not 100% but) the skincare brand Clinique had/has a different name in Germany to comply with the local regulations and marketing strategies specific to the German Market. The alternative would be both brands engaging in negotiations to reach a mutually beneficial agreement to coexist. Hope this helps :)

Completely agree especially on the last part. With the global boycotts going on, people feel the need to find brands that not only dissociates with Israel, but also with a founder that is vocal with their support with Palestine. Huda Beauty is one of those brands too. It also helps Bella's launch because the authenticity of her support goes beyond what happened in recent months. Since the rise of her career, she was always in protests and movements while simultaneously working with charity. Intentional or not, it will garner support from the public.

my absolute favourite channel. don’t care for celebrity beauty brands but i do care for your breakdown of them

The font gives glamorous shreck vibes

Bella Hadid is the it girl of the 2020s, her brand will do fine. I wonder why she is only launching in the US when she has a big audience in Europe and the Middle East (she is half Palestinian and she is very popular in the Arab world)?

personally im over every celebrity brand but I do like the concept

I start to get fed up by celebrities launching products. They are taking over every sector. It's exhausting

“I’m sorry, I don’t know how to animate this” is so real 😂

I am so over products in general. Its getting ridiculous! I can't find space in my apartment for more products.

'Orebella probably won't come to my country, but I really like keeping up with international beauty releases so I really enjoyed your video! I like that you brought up the situation with the brand from the Philippines, it was very interesting to learn about their brand Orabella. Thanks for the great video!

I was waiting for this, like when you did the Khy ep, I love Bella shes my favourite model, but also the thing about this brand is I feel BH applies her practice kindness persona very well in the public eye and attaches it well to the launch of the brand, it's almost like she's so kind and nice that you can't help and support her fragrance line even though it possibly might not end up being a classic or staple in the long run or in one's daily frangrance rotation, but one just feels inclined to take interest and support her esp. because of who she is compared to other celeb cash grab projects

We’re done with celeb brands. “Celebrity” is basically a new name for people who get famous and then expect normal people who couldn’t afford their lifestyle having to pay for their lavish lives

Your investigative journalism is next-level 👏👏👏 well done once again

Your videos are such a delight! 💞 Loved the analysis

As always, a complete understanding about the subject. Amazing! I hope one day you can write a course or a book about this analysis. 🙏🏼✨

Cool analysis! Can’t imagine the amount of work & research that goes into these, reminds me of my college projects 🥹👏🏻✨ Would love your take on L'Occitane too!

As an MS Marketing student, I love these videos so much ❤

Excellent video

Can you do a Guest in Residence understitch, video?

I love your channel! Thank you