1974 CHEVROLET VEGA & CHEVY IMPALA PROMOTIONAL FILM XD12954
43,072
Published 2020-02-27
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There are two color promotional films about the new Chevy products. The first is about the new line of 1974 Chevy Vegas (and was made in 1973). The second is presenting the 1974 Chevy Impala (and was made in 1973).
Title: 1974 Vega (:06-:09). An orange 1974 Chevy Vega is shown as it spins slowly to see all of it. The Vega's engine is shown. The Vega is seen outside as it starts and goes. It moves down the road. Under the hood is shown (:10-1:15). The Vega moves through a giant puddle. Different designs are shown on the front end. Close on the wheels and the car's body (1:16-2:08). Interior shots of the seats. Exterior of the doors and the roof. The Vega moves down the highway at a high rate of speed. It's then on a country road. Close on the wheels. Many different shits of the car in motion (2:09-3:44). The sporty Vega - the GT. Available in the hatchback as shown here. Close on the GT logo and the headlights. The GT moves down the road. Interior of the dashboard and the steering wheel (3:45-4:30). Vega Hatchback is shown. Vega Notchback, a 2 door sedan is up next. Vega GT package. Kammback is shown next. A list of awards the car won is shown on screen (4:31-5:50). A final shot of the Chevy Vega, Notchback, GT, and Kammback all together is shown followed by a title that reads: "Chevrolet. Building a better way to see the USA"
(5:51-6:20).
Title: 1974 Impala "The Great American Value" (6:40-6:45). Shot of a tan 1974 Imapala. Impalas in different colors sit on the grass. Shots of the Impala custom coup and the Impala logo on the car. Different impalas are shown, we see the body and the grill. The Impala starts driving (6:46-8:20). Aerial shots of the Impala on a road driving. Interior shots of the dashboard and the steering wheel. A man turns the wheel and we see the wheels turn outside the car in a split screen shot. The Impala's suspension shot from under the car (8:20-9:16). The screen is split into thirds and we see the suspension from under the car, the wheels moving, and the view through the windshield. The car moves fast up a hill and then into a dark tunnel (9:17-9:51). Other features are shown on the new Impala. The front grill is shown. The car leaves a tunnel and is heading down the road fast. The Impala sits in a driveway. A family fills the trunk of the car as the kids enter the car. A man opens the door for his lady. She gets in and seat belts herself in. A close on the rug and the dashboard. The guy gets in and fastens his seat belt. The car leaves the driveway and drives away (9:52-11:45). Close on the air conditioning levels, radio, the power windows, and the steering wheel. Multiple Impalas are shown (11:46-12:24). End titles and disclaimers, "Chevrolet. Building a better way to see the USA "(12:25-12:42)
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit www.PeriscopeFilm.com/
All Comments (21)
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I do love seeing these "commercials" for cars from when I was a kid. Thanks for posting it!
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My dad was a Chevy dealer these films were shown to customers usually prior to a test drive.I use to watch them all the time when I would go work with my dad love seeing them.
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Had one of these in 73 .Nothing could keep the body from turning to junk .The engine burned oil after 30k finally traded it in on a 78 Bronco .They gave it all away to the Japanese with mistakes like the Vega.
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Gosh! I remember those Impala cars well. I was in elementary school that year. Just about every kids parents owned one. And my sister had the Vega wagon. Never had any problems with it. However she wrecked it in Mississippi when she hit a patch of ice on a bridge.
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I love the 74 Impala. I've seen a few white or blue Spirit of America ones for sale. They all have AT PS and PB obviously but almost nine have PW. I know it was rarer back then but all our cars had them. What kills me are the two door cars with power door locks but no power windows. I've seen this on lots of GM from Nova to Cutlass Supreme.
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Here to remember my '74 Vega Kammback. Found in a back yard in 1987, $250. Cleaned up nicely. Kept it 2 years and only replaced the starter. HOWEVER, the timing belt would fly off on occasion and one night in the Mojave Desert after a stargazing party, it's low clearance vs the space between tire tracks on the dirt road ripped the wire off that oil sensor mentioned @3:14. Dead Vega in scorpion country... A flashlight, pocket knife, adjustable wrench and a careful drive back to the highway. Slept in it several cold nights between apartments. P.O.S.? yea kinda but still fondly remembered.
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My grandparents had a 4-door Impala sedan. Thing was a BEAST and I loved it. It's still my dream car to this day.
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Vega was a sharp looking car .
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I remember seeing the trains that carried the Vegas from the factory. They were shipped with the front of the car pointed down on a 90 degree angle.
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I had a 74 Vega GT hatchback that I bought used in 1978, and within 18 months the rust on the hatchback's hinges was showing; some body filler material was used as a stopgap measure. The car itself drove and handled well, where it cruised well on freeways/interstates; the four-speed manual had tall gears that didn't make for quick acceleration. The FM radio was a nice touch. The ventilation worked as well as described in the film. I bought the car from my brother, whom had earlier plans for putting a Chevy 350 engine in it, but he got into a financial jam and had to unload it. I was in need for an second economy car at the time. I was fully aware of the oil burning problem at the time, which was at 350 miles per quart of oil. A trick my brother did to compensate for the oil burning, so the spark plugs would not foul, was to put in the hottest spark plug range to be had; and advanced the engine's timing. The downside for doing that required for me to use premium gasoline. Things went downhill with the engine's oil consumption after a 2K miles roadtrip I took; where the oil usage went up to a quart per 200 miles. In the following year, at 60K miles, the clutch was slipping. If it wasn't for the engine burning oil, the rust, and slipping clutch, I would have not unloaded it in 1981.
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The aluminum engine without cylinder liners was a big mistake.
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In 1979 I had a 1974 Chevy Impala two-door Custom Coupe I think the color was like a Highland Green, Vinyl Hard Top in light green, the inside was light green with the Vinyl Interior seats came with plastic covers, power steering, power brakes, power windows, AM & FM Radio with an eight-track tape player, Air Conditioner. The only thing I didn't like about the Chevy Impala is that it never came with an armrest only the Caprice has the armrest Thank You for posting this commercial it brings back memories.
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The wonderful 1974 CHEVROLET VEGA. I bought one new. Couldn't get rid of it fast enough. After 8 months I traded up to a new 1974 Mazda 808 sport coupe. From Hell to Heaven in one swap. And like others here state the Vega was an - Oil Burner or maybe Oil Bleeder I did my own oil change once. It had one Pint(!) of oil in it after 2,500 miles!!!
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Vegas, we had a few of them, my dad called them motorized trash cans. I personally loved the car but that was high school.
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Very explanatory commercial that missing today. Excellent marketing from the past. Great American cars!!!!
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VEGA, LMFAO, when I was 19 I worked at a filling station in the mid 70's, a customer would come in and say 2 bucks [probably 6 gallons then] gas a give me 2 quarts of oil to put in--that's why they engineered the engine shutting off with low/no oil pressure, THEY KNEW IT WAS AN OIL BURNER
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Unfortunately the Vega suffered from failed engines, failed headgaskets, oil leaks, coolant leaks and the bodies would start to rust in the 1st year of ownership, it wasnt uncommon for the Vegas to have rust on the bodies on the showroom floors.
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Chevrolet’s Pinto without the explosion 💥
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Vega - The only new Car to legitimately RUST on the Showroom Floor!!!! 😳 (although I believe it was only the 71-72 models) ...... The NON SLEEVED Aluminum Block was a great selling point - for FORD!! 😆😜
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Parents had a 74 Caprice , 400v-8 . Man that car had a/c in the summer time when we went on vacations . Never felt a bump on the road .
