1972 Chevy Vega Dealership Sales Training Promotional film comparing to other 1971 brands Ford ect.

Published 2021-10-16
This 1972 Chevrolet promotional film, titled " Vega ", was sent to the Chevrolet car dealerships to be used as an in-house Sales and customer training film. The film highlights technical aspects and features of the new model year. If you look up a different film I posted, titled "1974 Chevy Selling Monte Carlo ", you can see a rare glimpse of the film cartridge viewer that was used at the dealership where the customers and personnel were to view these films. The machine was made by Technicolor and called the " Chevrolet Mini Theater System "

This film came from my personal collection. This film was not downloaded from any website and is not reused content. This restoration is my work. The restoration process started with removing the super8 film from the Technicolor Cartridge. After removal the film was cleaned, repaired, and spooled onto a standard film reel. Next the scanning to digital process was performed on the Lasergraphics Scanstation motion picture film scanner in 2k resolution. This film was very red without almost no color left. The extensive color correction was performed in Davinci Resolve. Finally, the film was converted to MP4 format for uploading to YouTube.

All Comments (21)
  • @bongodave13
    The voice of Casey Kasem! A voice of the time.
  • @RapperBC
    I'll never forget being around two years old and crawling into the hatchback area of my neighbors' new green Vega for a drive around the neighborhood (nope, no car seat, and no one even thought of one as they all lit cigarettes and cigars), and thinking what a new-type car this was, where you could open the entire back of it and just hop in. My parents had a '69 MGB and a '73 Pymouth Satellite, and to me this Vega thing was something from outer space; a new kind of car where the trunk lid was a door. Like, wow, man.
  • @jeffe4297
    I'm Casey Kasem. Keep your feet on the ground and keep reaching for the stars.
  • @seand2711
    My grandma had the Vega hatchback, lots of good memories in that car.
  • The magazines, and public, loved them the first few years. As with the Corvair, apparently engineers thought normal drivers did things like utilize the owner's manual for proper tire pressure, and to check the coolant level regularly. That said, if the '76 (which had by-far the longest engine warranty in the industry, and rust problems were overcome) was the '71, things may have turned out differently. It was a far-more-appealing product, IMHO, than any of the other small cars at the time. Introduced with four body styles, and an attractive GT package, and optional bucket seats from the Camaro.
  • @750MaximX
    I bought a well used one back in 77 that had steel liners pressed in under warranty. I drove the snot out of it with a Hurst shifter because the stock one kept getting stuck in first and replaced the clutch twice. It had I believe a Muncey four speed in it and when it rusted out I bought a hatch back with a blown motor that had an automatic in it. I transplanted the motors , scrapped the rusted out one and sold the muncey for more than the scrap price to a friend that did stoack car racing. Had a lot of good times in both those cars!
  • @drakbar5957
    The best seating position in a Vega is in another car!
  • @wildman510
    See those other brands? They don't have melting engines and disintegrating metal like we do! That's clearly an innovation!
  • I have a 1976 all original Chevy Vega that just turned 30,000 miles that I bought three years ago. It does not smoke and the engine runs excellent and it’s got a large radiator. But it still has two little holes of rust in the front passenger fender. It also has a nice five speed.
  • @WEIMYBIMMER
    My first car, still remember used it for racing and still have my trophys !!!
  • @Mr6384
    They'd have you believe that you could buy a Vega and drive it maybe 75,000 miles! Too bad the engines were being replaced under the 12,000 mile warranty!
  • @flbartlett
    In 1978, I bought a 74 Vega GT. It burned oil like it was fuel. Having a machine shop install steel cylinder liners solved the oil burning. When it was quiet, you could hear the car rusting. No help for that. I abused the poor beast for two years until it threw a rod. In spite of all the defects and accompanying misery, I would still like to have a Cosworth Vega.
  • ** the "draggin the line" bass intro music gets me everytime - after my 10th video in a row of these ------ > I finally asked my smart speaker to play it lol GOD Bless
  • @4n461
    I literally saw a brand new '71 Vega on the dealer's lot with rust around the rear window frame.
  • @MrSFSTUDIOS
    Great video! Thanks for sharing it. Sounded like KC Casem as the narrator.
  • @jetsons101
    It looks like most of this was filmed around Palm Springs and the San Bernadino Mountains. Well at least it looked better than the Pinto and didn't catch fire in a rear end collision.
  • @boataxe4605
    “Vega’s may start to rust on the showroom floor,your job is to distract the customers so that they don’t notice it”.