The Smell of Memory with scent designer Dawn Goldworm | A Bit of Optimism Podcast
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Publicado 2024-07-31
Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow humans to connect with brands in a more meaningful way. A perfumer turned entrepreneur, her company 12.29 works with some of the biggest names in hospitality, fashion, automotive, and beyond.
Many years ago, Dawn helped me create the Scent of Optimism. I was excited to talk with her about what it takes to compose a new smell from scratch and why smell has the unique ability to make a brand instantly memorable.
This…is A Bit of Optimism.
To learn more about Dawn and her work, check out:
1229scent.com/
⏰ Timestamps:
0:00 Life as a nose
5:23 The link between smell and memory
12:29 Creating fragrances with accords
15:25 How Nike uses scent
19:17 One smell we all love and one smell we all hate
26:04 How to scent Porsche, Valentino, and Simon’s book
38:43 The actual smell of money
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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.
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Website: simonsinek.com/
Live Online Classes: simonsinek.com/classes/
Podcast: apple.co/simonsinek
Instagram: instagram.com/simonsinek/
Linkedin: linkedin.com/in/simonsinek/
Twitter: twitter.com/simonsinek
Facebook: www.facebook.com/simonsinek
Simon’s books:
The Infinite Game: simonsinek.com/books/the-infinite-game/
Start With Why: simonsinek.com/books/start-with-why/
Find Your Why: simonsinek.com/books/find-your-why/
Leaders Eat Last: simonsinek.com/books/leaders-eat-last/
Together is Better: simonsinek.com/books/together-is-better/
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#SimonSinek
Todos los comentarios (16)
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Thanks, Simon - Currently on my 4th Dr Gabor Mate' book. I am totally into neuroscience, its all amazing to me. I am very interested in reading "Together is Better" - Appreciate all you do - I stumbled onto you video's after I was let go from a job in Mar 2023. You helped me to see that being let go was the best thing that could've happened. The leaders of the company lacked the basic human skills. Thanks, again. Janelle
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This was a fascinating podcast. Given the topic, I was surprised that you (Simon) didn't ask your two signature questions: one favorite project... and a specific childhood memory that you can relive with them. I enjoy when you tie their answers together with a common underlying theme.
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Thank you! Absolutely amazing conversations👍 One of my favorite scents is a scent of my skin. Our scent is a complex product influenced by many factors, including our genetics. Researchers believe that a particular group of genes, the major histocompatibility complex, play a large role in scent production. These genes are involved in the body’s immune response and are believed to influence body odor by encoding the production of specific proteins and chemicals.
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This episode is so amazing. My wife lit an incense stick here in my work area. Then i listen to this podcast then i sniffed my shirt, i smelled smoke and then the color gray popped on my mind and then i realized that my wife lit an incense earlier. 😅
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CO2 breakdown of adhesives in shoes.. same as new carpet smell & New car smell! (Loved this conversation, making lunches for my kids and learning @ the same time! TY)
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I am a big fan of Simon, love everything about him… but now I have a bit of a girl crush on Dawn
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This is one of a kind info, thanks Simon and Dawn
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I have a Flower Fairies Diary from childhood with scented pages 😜🤭
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I don’t want to generalize but am sharing my experience as a foreigner in the land of UAE. From Abu Dhabi to the center of Dubai all the women I came into close proximity with smelled like roses. The scent of the rose smell was overpowering that you could smell from 6 feet apart. They all had the same scent as a tourist I could have distinguished the smells if it was any different. The rose scent has a strong connotation to their religious belief I learned that while I was there.
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Hmm, interesting the scent of vanilla is universally most liked. However, when I smell "vanilla" candles, perfume, room deodorizer, etc I get an instant headache. I like the taste of vanilla foods and vanilla extract but there's something about artificial (?) vanilla that I can't handle. And perfumes in general usually give me a headache. I avoid the perfume section of department stores.
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Love vanilla 🥰
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Good convo. Confused why she kept saying “Viotale” molecule. Simon even asked what that is. I believe she means Volatile. Like Volatile Organic Compounds VOC…
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what is the children’s book written?
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Everything is conditioned🤷
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Well, the only scent that I can't stand is vanilla 🤮🤷♀️
