1978 Chevy Malibu & Malibu Classic dealership sales promotional sales training movie film

Published 2021-09-26
This 1978 Chevrolet promotional film, titled " Reasons To Buy - Malibu and Malibu Classic ", was sent to the Chevrolet car dealerships to be used as an in-house Sales and customer training film. The film highlights technical aspects and features of the new model year. If you look up a different film I posted, titled "1974 Chevy Selling Monte Carlo ", you can see a rare glimpse of the film cartridge viewer that was used at the dealership where the customers and personnel were to view these films. The machine was made by Technicolor and called the " Chevrolet Mini Theater System "

This film came from my personal collection. This film was not downloaded from any website and is not reused content. This restoration is my work. The restoration process started with removing the super8 film from the Technicolor Cartridge. After removal the film was cleaned, repaired, and spooled onto a standard film reel. Next the scanning to digital process was performed on the Lasergraphics Scanstation motion picture film scanner in 2k resolution. This film was very red without almost no color left. The extensive color correction was performed in Davinci Resolve. Finally, the film was converted to MP4 format for uploading to YouTube.

All Comments (21)
  • @rickpowers4356
    I bought a new 1979 Malibu that I ordered from the dealer. It was a coupe with a power sunroof, bucket seats, F 41 suspension, rally wheels, V8, and factory four-speed. I’ve never seen one just like it. By the way, I still own it today and drive it at least once a week in nice weather. It has given me very little trouble over the years and still runs and looks great.
  • @TurboMalibuV6
    I bought my 78 Malibu when I was 19 years old. That was way back in 1986. I still own the same car today...with a V6. 😋
  • Nice work on the film. Preserving history is important. Thanks.
  • That same dashboard was used until the mid to late 80s Monte Carlo! The two doors where nice!
  • I like the "...recessed armrests to provide four inches greater elbow room and hip room. This recess is made possible by a new stationary window configuration." As if it was a step in the right direction to stop offering rear windows that could be opened (though the the sedans did have the swing out vent windows behind the rear seat passenger's heads. But, at least they had two ashtrays (3:01) for the rear seat passengers (so the kids could smoke), lol!
  • @rotaxtwin
    First year with the A/C clutch clicking in & out? I learned something today. Also, the 'videos' get more sales-oriented I have noticed compared to the early 70s ones that I've watched. A little more aggressive.
  • These cars felt like small big cars. The Ford Fairmont felt like a big small car to me. I still would like a '78 Malibu Classic coupe.
  • @pdennis93
    My favorite feature of the 78 malibu is the roll down rear windows....oh wait.
  • @oliverrojas3185
    Given the reduction in size of the new exterior design, 16 Cubic feet of trunk space is quite an acccomplishment.
  • Did this platform shared with the Oldsmobile Cutlass of the same year? One of my coworkers has a 1978 Cutlass that looks like this. Has a little 260 cid V8.
  • @eaglewi
    Compared to Japanese cars of the day it took ita rust resistance seriously
  • @DARElove60
    I'd drive one of them every day for the rest of my life! I'd have one of every body style! Rare beautiful car! I even once tried to, but jealous people(family) took them all away from me! Had a '81 2 door packing a 450 horse 350! Never could open her up because nearing 120, she would lift her nose too high to see over the hood.
  • @Hubjeep
    1977-1981 EVERYTHING was brown or tan!!
  • Me gusta el carro un Chevrolet Malibú Classic 1978; es un excelente automóvil; el Chevrolet Malibú Classic Landau y coupé; solamente llegaron hasta México; es un excelente automóvil; me gusta con el motor 305; transmisión automática; vidrios eléctricos; frenos de disco en las cuatro ruedas; también la versión pickup es la Chevrolet El Camino; saludos y buenas noches.
  • This guy didn't show the 2 door coupe rear seating compartment and entrance...oh my wow!!!!
  • Yep that was when Chevrolet finally ran the Chevelle into the dirt.
  • @johnhall8364
    Bunch of BS about the lack of back windows, my friend ended up in the hospital with heatstroke on a summer vacation with his parents. That being said they were much better looking cars than the dumpy looking 73-77. Nothing compares to the 68-72 generation, great cars by almost any measure.