ICE COLD: The World of Hip Hop Jewelry

4,809,654

39,218 0

Published 2021-07-08

Being a jeweler is as dangerous as it is lucrative and there’s a cut-throat, super competitive nature to the business. We talk to the jewelers who knowingly work in a risky business to supply the stars – names like Johnny Dang, Ice Box, Ben Baller, Eliantte, and Avianne & Co. For artists, there are risks and rewards to owning ice; their pieces can create wealth for generations, but it also requires them to have security at all times. We’ll hear from Quavo, Migos, Lil Yachty, De La Soul, and CEO P of Quality Control Music. Episode 3 of Ice Cold.

Watch More Ice Cold
Episode 1: The Promise of Hip Hop Jewelry    • ICE COLD: The Promise of Hip Hop Jewelry
Episode 2: The Trophies of Hip Hop Jewelry    • ICE COLD: The Trophies of Hip Hop Jew...
Episode 4: The Artform of Hip Hop Jewelry    • ICE COLD: The Artform of Hip Hop Jewelry

0:00 Intro
2:07 The Jewelers
4:18 Rivalries
6:32 Breaking Down The Bling
8:37 Criminality
10:54 Rocks & Minerals
13:32 Revolutionary
16:17 Values

All Comments (21)

@marcosmendoza5723 3 years ago

johny dang the most humble, the rest just let they’re ego get to them 🤒
@imtikz4236 1 year ago

IceBlingers is not just any other hip hop jewelry store. I've been shopping there for over a year and they have never disappointed me. They have great prices and an even better selection. I highly recommend them!
@Justmyopinionlol 2 years ago

Johnny Dang is the best of them all because is his own words, "I am a manufacturer". Retailing is just his side hustle. I wear JD because I don't need to explain, ultimate street cred.
@saganesenihicalakadaretmez6874 1 year ago

Do you heard about Iceblingers I think some rappers buy from them ?
@Minecraftwaslegendary 3 years ago

I already new I would hear at least one time “DIAMOND BOI”
@kaydibs1698 3 years ago

This should be on Netflix n should carry on for a few seasons
@Hexecutable 2 years ago

Johnny is the real American Dream story. Mad respect for dude.
@JL-zg5bk 2 years ago

Johnny works hard. I'm glad he is getting the creds he deserves. Work hard, Live humble.
@VAHRYTakes 3 years ago

Boat gave some really good insight on being a rapper when he talked about how he hates wearing jewelry whenever he isn’t in “rapper mode”.
@HvrlemJvmvicvn 3 years ago

"ICE TRAY THE GANG" Johnny Dang voice
@kbfJuicy 2 years ago

It's so weird that I've seen Jonny Dang at my job all the time and I've never knew he was so known. He's just a customer that really liked jewelry to me. LOL!
@angieemm 2 years ago

As a native Houstonian, I really only came here to see Johnny. 💙
@Alexleyva-rt6nl 3 years ago

Yachty was well spoken and understood himself
@IlkaAzize 3 years ago

Lil yatchy keeping it real
@mistergrey666 3 years ago

Yachty is sick for being so real about the whole rapper life part 💯 Big props for knowing his place!!
@WocketInMyPocket_ 3 years ago

Johnny is the only one I like. He seems chill. Everybody else sound like a bunch of egotistical douche bags lol
@dipeshchauhan9436 3 years ago

They did Johnny bad with the subtitles😂
@SSJKDotsSanctum 3 years ago

Howard from Uncut Gems sadly couldn't make it since he's currently resting in a coffin.
@thedcbroker7264 3 years ago

Sometimes when you want something material, when you get it you realize it really doesn’t mean anything. A nice chain or watch is nice, but it just means you have a nice chain or watch.
@dadsplan7975 2 years ago

Johnny got this and it's more to it than his jewelry it's the while experience that he brings to the table. The humble beginnings. The way he treats his clients like family and with class, character and besides he's always giving back. The other guys just wanna play tough guy, mobster type guys etc. Everyother guy claiming to be the man. Johnny said they gave me the name King of Bling. He's the people champ. Adjust crown 👑!