TTArtisan is the New Sigma - This Lens Proves It.

* Misinformation Alert * I want to point out that I have wildly over stated the increase in prices of photo and video gear over the past 10 years. While the manufactures have put huge efforts into developing and marking their high end, more expensive cameras, and the market seems to have changed, with normal consumers buying higher end cameras, if you look at "like for like" cameras or lenses, and adjust for inflation, in many cases the prices a very similar. A more accurate representation might be that the companies are trying to sell more higher end cameras to compensate for the lower sales numbers. This does not change the fact that these new budget lenses are good enough for most uses, at 30% of the price, but I wanted to correct my incorrect statements I made in this video.

TTArtisan will for sure grow into one of the "go-to" lens companies. Amazing quality.

Based, and extremely true. Sigma was a “budget” OEM as a way to make other brands “premium”, then grown into a premium brand.

what's really interesting is that sigma started to build a premium product line (the art series) because their business was failing from only budget lenses

Hilarious timing for that thumbnail. My subscription is swarmed with the new Sigma 24-70 II.

Something you forgot in the formula/calculation/price, is the devaluation factor of these Sigma,Tamron, TTA,... lenses, in comparison to the Nikon, Canon,... brands... Interesting video, thanks. ❤

Well, some Sigma lenses are so well made than they are even better than native ones. Sigma earned their place in the premium lens market IMO. I bought a TTArtisans 35mm f1.4 manual focus just for fun, and it's very good considering the cost.

I bought the TT ARTISAN AF27 and AF35, these are great lenses! First thing I like is the compact and lightweight design. Second definitely is the affordable price. AF56 may be is the next one to get.

Great video and excellent points! What an incredible time for budget lenses (and autofocus too!!) Looking forward to seeing the companion video with all three. I hope they start making more autofocus lenses 🙏

finally someone talking facts about price

Really have been tempted on buying one, especially a wide aperture one for low lights. around 100 USD for F1.2 is insane.

Finally I’ve been waiting for this

I hope one of these Chinese companies creates 200mm F2 for e mount. That's the missing lens for this mount!!!. I can pay them even ~$1000 if it has good AF.

King of clickbait! You play the game well and I changed my mind on how I feel about it. Your videos are so informative and considerate of people with lower budgets that I respect the fact that you're able to pull people in with outrageous claims and get them to stay for the nuanced and well thought out points.

I bought the TT ARTISAN AF27 and AF35, these are great lenses! First thing I like is the compact and lightweight design. Second definitely is the affordable price.

I'm new to the X mount, hobby use, and have TTArtisan and Viltrox lenses then two of Fujifilm XC lenses. I only have the one XF lens type the 18mm. I don't see the point in spending 2 or 3 times as much for the premium OEM lenses. Good observations in the video.

They could really stand out by including a mechanical aperture ring with an accurate hyperfocal distance scale, infinity stop, and an aperture control lever.

How's the standby battery life on TTArtisan autofocus lenses? I had the 27mm f2.8 for Sony and loved it, but ultimately sold it because it was draining the batteries on my cameras even when they were off (a5100 and a6700). They released a firmware update that didn't entirely solve the problem, and continued to tell me over email that I wasn't actually experiencing any drain.

I heard once (like 10-15 years ago) that the reason Sigma moved upmarket and started to make higher-end more expensive lenses was so they could keep paying a good salary to their workers. Given salaries in China (and the exchange rates) it makes sense that it's Chinese companies making these cheaper (yet still good) lenses I suppose.

would absolutely be excited for a comparison with the sigma and viltrox, Northrup roundup style!