1957 NAPCO Promotional Film!!

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Published 2008-03-20

This is a really neat video of Chevrolet promoting the NAPCO system on their trucks using a 1957 Chevrolet 3/4 Ton NAPCO 4x4 climbing to the top of Pikes Peak without using any roads... pretty awesome even at today's standards!! Come check out our NAPCO Owner's Group and learn the history of Northwestern Auto Parts Co. aka NAPCO at www.napco4x4.org/forum start rebuilding your NAPCO 4x4 today!

All Comments (21)

@barriobajaj 15 years ago

Built Chevy Tough! Those were the days. My '53 Chevy 3100 1/2 is still running strong with it's original 216 stove bolt 6, 3 on the tree and 4.11 rearend. It has never failed me in all the years I've owned. My Great Uncle bought in new here in Santa Ana, Ca.
@zxtenn 11 years ago

Very impressive for a 6 cylinder, that looked like real tough terrain, that is when trucks were used for work, remember the Dodge powerwagon??
@nc715 11 years ago

What a great video. America during it's golden age.
@militarychevy711 10 years ago

Back when trucks were American made. I drive a 66 as my DD and it is great. Nice not some something made of tin and plastic. Thanks for the video.
@PaulJersey 11 years ago

There are 3 Fords and a Chevy in my driveway, and none of them have an alternator that is made in the USA, all of them are made in Japan now. Those old truck were 100% American made, you are right!
@Fullthrottle440Garage 10 years ago

back when America made REAL tough trucks. that's why I drive a classic truck. the new ones are junk. great video!!
@justforever96 10 years ago

Yeah, with a whole lot of plastic hanging off of it several inches from the ground, and thinner gauge sheet metal. Not to mention IFS and several hundred pounds worth of AC, airbags, stereos and other luxury junk. Hardly makes sense to make trucks tough any more, since 95% of them never get taken off the pavement and 85% of them are never actually used to haul more than a couple bags of groceries (maybe two or three times year they'll pull a fishing boat or camper). But, gotta have that image.
@catanddeereD11T 11 years ago

These are my favorite trucks they make!
@weldingmachine1959 15 years ago

would love to own one of these. =)
@coolrides 16 years ago

6 cylinder, no less! Amazing trucks, amazing scenery! Thanks for preserving! :) Jack
@ChevyToughRebel 14 years ago

That was actually pretty cool I thought. I hope that I may be lucky enough to find Napco running gear for my 55 Chevy some day :)
@zuksammy 16 years ago

this is amazing.
@nlpnt 14 years ago

The road. "The Jam Handy Organization reminds you to keep your preserves conveniently located!" -Crow T. Robot
@jstrunck 15 years ago

Cool Deal! American Power & Utility! Forge On'
@justforever96 10 years ago

What, no "Professional Driver on Closed Course: Do Not Attempt This At Home" warning on the bottom of the screen? Oh, right, this was before lawyers and lawsuits took over the country.
@yamimm700 11 years ago

at this time all the truck brands where great
@dafiddla 14 years ago

Pretty Cool! I just bought a 57 stepside.. Notice how they needed the weight from a couple guys in the bed to get thru some of the tougher sections...
@violet2048 16 years ago

I saw it too, pretty cool.
@PavelManiek 13 years ago

I fell in love
@Kolfritz 14 years ago

mustang633NY is right. On our farm, we'd be lost without our 1950 Chevrolet 2.5 ton tandem axle grain truck, or the '69 GMC 1500...