Write Better YouTube Titles In 54 Minutes (Jake Thomas | Creator Hooks)
106,205
Published 2022-11-07
I read this newsletter every week, and what I love about Jake’s approach is that he’s very data-driven.
In this episode, you’ll learn how to research your own titles, how you can leverage human psychology to get views, some successful frameworks for titles, and why curiosity is the most impactful emotion to tap into.
Episode webpage: creativeelements.fm/jake-thomas/
TIMESTAMPS
00:00 - He Is The Biggest YouTube Title Nerd IN THE WORLD
01:03 - INTRO
01:20 - DON’T Copy The Biggest YouTubers. Here’s Why
05:13 - How Jake Became OBSESSED With YouTube Titles
08:05 - The SECRET to Finding Patterns In Successful Titles
10:33 - The 3 Clickworthy Emotions You Don’t Know About
14:36 - How A Pro YouTuber ACTUALLY Makes Titles
18:19 - Sign Up For Creator Science!
19:09 - Playing The CRINGEY Game Of YouTube Titles
23:26 - Become A PRO At YouTube Titles
29:25 - Titles Are More Important Than Thumbnails (In Education)
30:54 - A/B Testing Titles For Beginners
36:06 - Listen to the Audio Podcast!
37:25 - Is This Chapter Title A Waste Of My Time?
38:26 - How a Title Nerd Curates His Newsletter
42:54 - Make Titles For Humans NOT Algorithms
48:09 - STOP Putting “And” In Your Titles
49:40 - The Art Vs Science of Titles
53:01 - OUTRO
***
CONNECT WITH JAKE THOMAS
🌐 Website: creatorhooks.com/
🐦 Twitter: twitter.com/jthomas__
***
CONNECT WITH JAY
🌐 Website: creatorscience.com/
📬 Newsletter: creatorscience.com/
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🐦 Twitter: twitter.com/jayclouse
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💼 LinkedIn: linkedin.com/in/jayclouse
***
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: www.nathantodhunter.com/
Thumbnail Artist // Neaux: twitter.com/NeauxArt
Creative Elements is part of the HubSpot Po
All Comments (21)
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Wow did the production and music backdrop just go up another notch in quality?! 🔥🔥
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I love how underrated this video is—more game for me!!!
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I REALLY appreciate that segment about finding balance between doing "what works" and what feels "morally" right or characteristic. Definitely a challenge, but I appreciate hearing from someone like Jake who I already follow that he also negotiates that balance.
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This is an insanely helpful video - thank you both! Having subscribed to Jake's newsletter, I've learnt so much in a short time. You are an incredible interviewer and I appreciate your honest human approach, for example, just having questions about trying to tap into the fear element of human nature even though it works. I understand that struggle. And also love that you give all your team credit at the end, this is not something I really see on YouTube. Awesome job, thank you for what you're creating! 👏
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Erm.. how has this channel not blown up yet?! Great content. New sub 👍
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Hey Jay, Really enjoying your content. I appreciate hearing YouTube experts going into detail about how they do what they do. Thanks!
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It is so unfortunate that peoples attention span is short... This video is gold! (it deserves millions of views) Thank you for making and sharing this gold of the content. I literally changed one of my video titles immediately and thumbnail as well... And all that is said is really 100.000% true, one of my videos blew up because of incorporating this strategy and I made this channel not a full month ago. Thank you again! Let's grow! <3
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I've been subscribed to Jake's newsletter for a few months and this conversation is a great compliment to that. Great interview! Thank you!
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Hey Jay. I've been bingeing your content, podcast and videos. In one of your podcasts you said that if you get signals that people are binging your content then you've won. Just wanted to give you some of that confirmation. Thanks a ton. Keep up the good work. Just subscribed to the newsletter too.
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You know 54 minutes in earth time, is like 6,000 years in American time. But I am free for the next 6,000 years, so let's go.
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You can't really just count on views if your title is good. The subject and the quality of the video are also important. You can write the best title if the idea is not popular
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This is one of the channels that gave me the courage to start my YouTube channel 5 months ago about self development. Now I have 336 subs and almost > 100 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I couldn’t have learned without getting started in the 1st place.
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Great tips. Thanks!
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Adding beginner to some of my future titles sounds like a great idea! Thank you, Jay! 🙂
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I knew I’ve seen your content before. New sub! Cheers. Thanks for guiding creators.
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This was a really great video! Going to try to implement them. The end about sharing stories is something that can really help people. Everybody has a unique story to tell on a certain subjects but sometimes we feel imposture syndrome, but your story can help someone else.
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Hi Jay, such a valuable video to watch, thanks for sharing! I struggle at the best of times with catchy titles and I really liked the frameworks with examples that Jake provided.
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I find titles the hardest part
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Jake knows his stuff, man! And he comes across as such a genuinely cool dude. I’m constantly recommending his newsletter to people.
