7 WORST Logo Cliches To Avoid!! 😵

People who are angry at this message don't understand what an effective logo design means. This isn't just my opinion, research conducted on Google about logo design clichés and the logo design process will show that. It's echoed everywhere by numerous designers. Sure, you can make money selling template style logos to shady or low tier clients, that is an actual business model. But if you want to level up your skills, income and career strive to design more efficiently. 🔥 Take Your Logo Design Process To New Heights here: logodesignprocess.com/ or on Gumroad here: satorigraphics.gumroad.com/l/logoguide Or you can learn more about designing logos right here: https://youtu.be/eUMjzoiXx-0

"I want it that way..." - The Clients

Sometimes, it's hard to overrule the client's desire to go for a cliche. I have had past experiences where the client came to me and said, "design me a logo like this". No matter what I said, the reply was like "I understand what you are trying to say, but I still like it". 😅

...nothing like a good reflection on how design gradually changed and arched trough a window of stale overlayed letter designs into a new, fresh minimalism. It's almost like that light bulb moment when one connects the dots and realizes that tree people are everywhere...:P

If I can roll all of these into one logo will I achieve perfection. Two wrongs don’t make a right, but seven just might.

Wow it’s so interesting to see a bunch of people who actually know a lot about graphic design and logos, so that makes me wonder; what’s your opinion on the “oversimplification trend”? I’d like to know what a professional thinks about the changed logos and if they will be better or worse for the companies.

there is one thing to remember though: you dont always want or need a unique clever pretty logo. lets say, if you're a small local business, a local contract worker or food or cleaning service, or the industry you're in doesnt interact directly with a general layperson customer base but instead to other businesses in these cases where you're not striving to reach national recognition, it's probably better to have generic designs that people already associate with your trade because familiarity is good, familiarity is trustworthy

New Design Challenge: Make The Most Cliche Logo Possible

Special video request: design portfolio cliches to avoid I am sick to death of seeing an ocean of "X + Y" logos (invariably combining a letter with an object) mocked-up to look like they were sketched on paper with a bunch of completely arbitrary guides and circles. Perhaps it fools clients into thinking there was some big brain mathematics going into the design but I'm not buying it.

How ironic, people who use a lightbulb to represent "creativity" are, in fact, not being creative

I think there’s still room for gradients when designing a logo. Just as long they are used correctly.

yes…. and no. there is a lot one can do wrong, but most times this cannot be teached or be broken down into a few rules of dos and don‘ts. i told myself long time ago: ‚free your mind‘ and ever since I play with rules and cliches.

These cliches and over saturated “designers” have created monstrous clients. Even today when I showed a new prospect some recent work I was met with. “You are too basic. Do not contact me again.” How do you stand out from the cliched norm? It’s almost like do tree people holding lightbulbs with whooshing arcs or illustration “logos” or just lose.

Me: told the client everything mentioned here The Client: put a bulb there, we need a bulb there, it represents idea.

You forgot one: the cliche logo with the x and there are 4 symbols and/or text between each part of the x.

Okay, the first one just broke me, cause my first branding project for the design college was literally a tree people and I never thought about what a cliché it was.

When I was in college my teacher told the class that a logo should fit on a dime surface and still be easy to see and depict. Like Disney. The Mickey Mouse head and ears can be as small as a dime and people would still clearly see it

Totally agree with all the points - with one exception. I always confirm the budget before starting. And if a client doesn't want to spend decent designer rates (and yet I need the cash!) then they'll get lacklustre logos with possibly one or two of these cliches. I do my best work when the rates are right!

The closing line says it all: "We do live, we do learn and we move on"

Really useful. Logo design is hard. The company I work at had their logo redesigned and I objected to it and said we should have other designers work on it as well, but now, we have swooshy arc city. Says nothing about us. Funny thing is, it wasn't templated, it was the best their "designer" could do.