Why You NEED To STOP Streaming In 2023...

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Published 2022-12-16
Twitch is losing millions of viewers every single month, the post-lockdown era of Twitch and streaming, in general, is showing that Streamers need to adapt how they're trying to grow, does this mean you need to stop streaming in 2023?

Should we spend less hours spent streaming and more hours spend creating long-term content and farming views with YouTube Shorts, TikToks, videos, and more! All this is being covered today!

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Why Is Twitch Discovery Not Good for Small Streamers

Twitch sorts their categories by most viewers, which means it is what we call a Kingmaker system, essentially when one Streamer gets lots of viewers, they rise to the top of the category or get more recommendations causing them to get more viewers who come browsing Twitch.

So beginners or small streamers often sit right down at the bottom of the categories and never get any clicks, because nobody scrolls down 20,000 streamers to find them, and nobody uses the filters over here to check by recommended or smallest despite what you might hope.

In reality, very few even check categories, most Viewers actually go straight to their Follower List or Favourite streamer meaning discovery on Twitch is relatively slow to start out.

Think about it, when you type twitch.tv into your bar, it usually auto-completes to your favourite streamers channel, not to a specific category or the homepage.

This kingmaker system has led to A LOT of outcry from smaller creators asking Twitch to do more for them and their discovery and in turn the same reason why educators such as myself or harris often push you guys to diversify across other platforms with algorithms such as TikTok or YouTube… even if you hate that advice with all your heart.

🕘Timestamps:

0:00 How Streamers Are Ruining Their Chances To Grow
2:00 The Worst Streaming Mistake New Creators Make!
2:45 Why Growing As A Streamer Is Almost Impossible
3:30 Why 2020 Was Easier To Grow As A Streamer
4:00 The Truth About Growing As A Streamer
4:50 Why Streaming More Hours Means Less Growth
5:00 What Analytic Is Most Important For Stream Growth
6:00 Why Your Motivation To Stream Determines Your Growth
8:00 How Creators Accidentally Ruin Their Own Growth
9:00 How To Grow As A Creator In 2023
11:30 How YouTube Is Helping Small Creators Grow In 2023
13:30 Your Most Important Tool To Growing As A Creator

What Bitrate And Settings Should I Use For Streaming?

The easiest way to understand bitrate is by calling what it actually is, your upload speed to the Twitch servers.

Now you’ll need a higher bitrate depending on how high quality you want your stream to be, this means 1080p 60 frames per second will need a bitrate of 6000, which roughly equals 6megabits upload speed on your end being taken up

By lowering your resolution and framerate, you can make it a lot easier to stream, for example, if you set your base canvas size to 1920x1080, but change your output to 1280x720 otherwise known as 720p you drop down to only needing a bitrate of 4500 or 4.5megabits.

If you still want 1080, you can even just lower your framerate from 60fps to 30fps and then adjust to 4500bitrate.

For more information visit this Bitrate graph: stream.twitch.tv/

The style of this video is similar to Alpha Gaming and Gaming Careers in parts. A large influence on this series has come from content creators like Wild4games and Nutty.

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All Comments (21)
  • @StreamScheme
    Hey Early gang and Notification squad! I hope this video doesn't come across harsh, I've had it in my drafts for a few weeks ready to go out, just a bit nervous people will mistake concern for a personal criticism, also my side channel is doing far better than shown in the video now so that's out of date as well! Hope it is interesting or helps! 🕘Timestamps: 0:00 How Streamers Are Ruining Their Chances To Grow 2:00 The Worst Streaming Mistake New Creators Make! 2:45 Why Growing As A Streamer Is Almost Impossible 3:30 Why 2020 Was Easier To Grow As A Streamer 4:00 The Truth About Growing As A Streamer 4:50 Why Streaming More Hours Means Less Growth 5:00 What Analytic Is Most Important For Stream Growth 6:00 Why Your Motivation To Stream Determines Your Growth 8:00 How Creators Accidentally Ruin Their Own Growth 9:00 How To Grow As A Creator In 2023 11:30 How YouTube Is Helping Small Creators Grow In 2023 13:30 Your Most Important Tool To Growing As A Creato
  • @phazon_kiwi
    I stream for 3 hours, 3 times a week and have fun with it. I have grown less and less over time, but I am treating it more like a hobby these days. The small community of regulars that show up are awesome people, and we still pick up people from time to time and having fun is what matters to me most right now. Solid vid Eljay, grinding achieves nothing but burnout.
  • @TheFogFrog
    I've taken the last year off of streaming to broaden my knowledge and even studying in fields that I hope IMPROVE my content in the long-term. It also helped me realise that I seriously needed a safety net outside of Streaming and Content Creation, and I can't bank everything on something that's not just feasible. "Stop grinding" is such an important and underrated mindset in this industry. The "Grindset" mentality is severely unhealthy and the sooner people know that, the better. You've never steered us wrong ElJay, and I thank you for that.
  • @murgly
    I have felt for a while now that i've lost a lot of motivation for streaming. And your videos helped me reorient my thinking and focus more on other platforms. I started focusing on video editing and design to try and improve what I am doing. I feel good now. Creativity is beginning to flow again which is some thing I haven't felt in to long. So thanks, Eljay! It's awesome to see you succeeding.
  • I want to thank you for this. I stopped streaming in June because I was feeling like this. That constantly streaming and not working content like YouTube was hurting me. I've spent the last couple of months relaxing and planning and focusing on what I want to do. Fast forward and after thinking about all ive learned in my YEARS of streaming, I've deemed 2023 as my repackage. And everything you discussed here are things that I've came up with on my own. Hearing you say this really made a lot of my anxiety and uneasiness dissappear because I feel like I'm moving in the right direction. It makes me excited to once again start creating and adapting. You really have created a monster in me and I love it. Thank you!
  • @deanied
    A lot of people do not always have the time to watch a stream, to chat or to show up every day 8h a day like you are doing for them. More people have time for videos that are always available. Twitch is good for letting your viewers enjoy a real time conversation. But time is everyone's most valuable resource. More people appreciate videos (Or even VoD's of your previous streams) more than the time you actually spend live.
  • @pandameinium
    I've always said streaming less is the key, and I get chastised ALL THE TIME when I bring it up! Thank you so much for shedding light on this topic
  • @MERCURYvsGAME
    This is THE most important video for us to watch moving into 2023. I'm sharing this with all my streamer friends. Thank you for this.
  • @SAVINGSONNY
    This is one of many reasons why I have huge respect for you man. When I started I was streaming 4/5 days a week now I'm streaming 2 days a week for an hour or so. I'm finding it so much more rewarding creating content outside of streaming, making and editing videos and learning new skills and streaming is now secondary. Great advice buddy!
  • @unclegutty
    I use to get a lot of shame for only streaming twice a week for an hour or so. “You aren’t streaming long enough” was what they said. In reality, I was working on other projects learning new skills to make my content better. I mastered TikTok, launched a horror podcast and leaned how to manage my social media well. I may not have the largest following, but I am proud to say I have very close community of followers and fans. This year, I am working on revamping my YouTube with a new idea that I will launch in February. Again, learning new skills, having fun and diversifying my content is my goal… and I am hitting that every week.
  • @Clisare
    You’re my favourite creator who helps other creators. Your videos are so high quality, and the video is over before I realise because the topic is so interesting, well presented and your pacing is perfect. You didn’t need to apologise for this, I know it was exactly what I needed to hear. I am so impressed you have all these channels at these quality levels, if you have editors or anyone helping you could you make a video on how to expand your team/find the right people? I’m at the stage where I want to create more but I need help, and I just don’t know where to start looking for someone.
  • @ShiloVix
    I really appreciate this. I just celebrated 1 year on Twitch yesterday after not streaming for two weeks due to finals and the support I received was over the top. They didn't care that I had taken time off from streaming. I've been active in my discord that I share with a few other streamer and they were genuinely stoked to see me. It's not about quantity. It's about quality yeah?
  • @Nuke_Foxx
    We can discuss how much easier it is to grow a YT over a Twitch all day, but it's another thing to experience it first hand. I went from grinding out Twitch streams 4 days a week, barely squeezing it with work (often missimg streams because of it x.x) and ignoring YT to releasing a new vid and at least 1 short every day on YT and just streaming once a week for fun. My YT reached 100 subs in less then 2 months; it took my Twitch 10 months to reach that many subs. I'm still learning and growing, of course, but I feel a lot more capable on YouTube than I ever did on Twitch. Just my experience is all ^^
  • @JJSEvolution
    Started streaming in February of this year. What a grind it has been. I really didn't know what to properly do to grow at all until around May I would say. But lately I've just been dropping in stats all around so now I am trying to refocus on making better quality shorts that viewers enjoy and will go from there. I think the biggest struggle part for me at this point is the time/effort on making long form content worth it right now. Youtube shorts seem to being going in a good direction for me so I am super happy about that. Now just trying to figure out what the next best steps are to grow.
  • @AkemiHoshi532
    Thank you so much for saying your piece about this! I'm glad it's not just me who can't stand the grind/hustle culture with streaming. As someone who works full time but interested in streaming, that mindset really feels like a gatekeeper comment to prevent people who want to look into streaming cuz they can start to believe the falsehood that you have to be LIVE sooooo many hours out of the day in order to grow. Thank you for sharing~ ♥
  • @GameFaceZA
    Imagine the amazing video you could make in 8 hours that has the potential to be seen for a year or two continuously. Rather then a stream that when it ends, no one will ever watch again
  • @Boldercut
    I was streaming a good amount before starting my YouTube channel but ended up taking a long break due to some life change (all good things). I fully agree with the "stream less" approach. At the moment I am planning on just streaming once a week on Twitch for a couple of hours or so which is a lot less than I was doing before. My main focus is this little YouTube channel that I'm slowly working on. I'm not on here thinking I'm going to get super famous and rich, I have just found that I enjoy creating content and its been cool to see how my content progresses in quality as I go! Not everything has been a hit and I can't always post consistently due to time (full time job and family) but it's been fun so far!
  • @DezzNytes
    This video comes at a perfect time as I've been making this exact transition lately! In 2023 I'm not going to be streaming regularly anymore, instead I'll fully focus on making content for YouTube as that it the one thing I've gained energy from over the past months. Also I think I speak for a lot of people when I say that I really appreciate the 'real talk' about content creation and streaming. I never think you're too harsh on us, but then again I've also never streamed 7 days a week for 8 hours straight, so I've never felt attacked either xD
  • @1By1Gaming
    Glad to have caught this one as early as I did. I've been saying the same thing to myself, as someone who has been within the content creation circle for over 8 years now, but only really had true passion for it for the last 15 months or so, it's been helpful. I work a 9-5 in the UK, and realistically, my time would be much better spent making more on demand content, which is what i've been working on learning now for over a month. Hours piled into passion projects in Premiere Pro, just to get my own editing style ready. Alongside this, streams have been doing well too. But it is upsetting to see people who will go live every single day, skip meals etc and not think to themselves at some point "surely this can't be the right thing to do". Twitch literally doesn't show any form of care for its smaller creators, which is proven with their lack of response to follow bots and hate raids, (I get both quite frequently but we move) when its literally an API feature they need to disable. (I know its more than that, but the bottom line of it is that it could just be a toggle on the list of permissions an app may want) I'm excited to see what the true benefit will be on a personal scale, when I start to get the content I want to make pushed out, the fuel is there, and so is the match, I just need to spark it and let it go. Always a pleasure to watch the videos too, insights into things I wouldn't have thought about otherwise. Insanely valuable. Legend
  • @Capnbarmy
    Growing IS incredibly hard as a streamer, but my favourite part of it is the real time interaction with viewers. I'd love streaming and content creation to be my full time career, BUT, for now I work a full time job, am a single father and am an active charity activist so I slot my editing/streaming in between. However I do watch your videos and others like it when they come online, I try new practices while editing all the time and see myself improving. Growth has been slow but It does exist. I appreciate the honesty though. You're a top chap. You won't be destroyed.