They Made $20M Selling Perfume | Raquel & Adam Bouris
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Published 2024-07-19
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Raquel & Adam Bouris are the co-founders of Who Is Elijah, an independently owned fragrance house known for its unique scents and innovative marketing strategies. Starting from humble beginnings, they have built a successful business that has made a significant impact in the fragrance industry.
In this interview, you’ll learn:
How a chance encounter at Coachella inspired a $20M Perfume Brand
Breaking into the fragrance industry - from their garage
Overcoming significant challenges and setbacks
Innovative marketing and influencer partnerships
Importance of customer feedback and product development
Their marketing strategies and the role of social media
Advice and motivational insights for aspiring entrepreneurs
And many more valuable entrepreneurial insights...
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All Comments (17)
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Loved the bit on agencies. Great take.
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This is an amazing video. I'm a beauty brand founder and I understand exactly what they're talking about, and appreciate the honest so much, about all their mistakes or regrets. I get it, beauty brands have special and unique hardships of their own. Love this podcast!
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Have been following their journey from the very start after I stumbled upon one of their ads on my Instagram feed. I’m now launching my first business this year, and I always look up to these guys for inspiration and motivation. Thanks for sharing!
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I would love to know what made their brand deck so good.
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Learn everything from A-Z when starting the business then hire is 100% right. That way when you hire eg fb ads agency, you know they are doing it right, not just doing it.
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I’m getting ready to launch my health product and this video gave me great insight into what mistakes to avoid. I’m glad I saw this video.
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Great insights in this video! Love the rawness of it all. I took away so many gems from this thank you for sharing ❤
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Thank you for sharing. really motivate me as new comer. thanks again
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I am just over halfway into the video. I'm in the beginnong of starting my own business and I am running into the experience of having or might having to do filling bottles by myself, and fulfilling by myself. I do not know why but I just felt like doing things myself means a bad job automatically. But seeing these guys being where they are today showed me that in the beginning, doing some of the process by yourself is okay and you can scale just as well. (I am starting a body wash brand with very limited budget lol). Anyways this is an amazing video and I feel extremely inspired. For real :hand-pink-waving:💖
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How were they selling for 2 years something without knowing it's ingridiant isn't that illigal
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Outstanding PODCAST , KUDOS to the founders WHO IS ELIJHA and thanks to Foundr for making such an amazing content. Life is too short to make mistakes so learn from others
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Why did you not just take a flight to Nice [France] and go to Grasse to find your perfumer if you re not composing them yourself?
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Yea, anyone can replicate this..oh yea, you need hot model to work for free..yea, I get right on that..😂
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They make copy cats of already established perfumes! Very creative💀
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Ridiculous world we live in
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Just love how honest you are in this interview! Just followed you on insta and loove <3
