Why 99% of PHOTOGRAPHERS Can’t Make MONEY (and how to fix it)

Thank you for watching! Drop a comment if this video helped you in any way. It makes all the writing that goes into these videos worth it!

As a photographer of near 25 years (man I'm old) I have never did jobs that make me feel uncomfortable. Lots do Weddings. Me, nope. Its like, don't be afraid to step out of your comfort zone from here or there but never do a job that you know will make you very uncomfortable. So I do portraits, arch, landscapes and 5 seconds of street.

Life keeps throwing me curveballs and photography has always been there. It’s the one skill I have that I’m confident in. I just fail to understand how to market myself effectively. So thank you for this video. Such great timing for me.

The value exchange explanation is spot on! Understanding the market is the no. 1 key where we as creatives have to think critically. From “how does my photographs make me feel”, to “if others see my photographs, how would they feel”? If there’s any kind of synergy, there is a potential commerce in our works. This way, we know we’re doing what we do best and not forced to do something we don’t care about for the sake of 💰.

This is great …. “Value pricing” is a critical topic in the creative industry so Evan does a great job proving this well and I recommend everyone to go down that rabbit hole and do some reading! He hit it over and over about “perceived value”. Part of this is how you “package” yourself ... I never show up in one of my hoodies to meet a new client since my clients don’t wear hoodies. 😉

Probably one of my favorite videos you've made since I subscribed. Thank you for sharing these!

Thank you soo much for the value given to us in this video! At my age (20yo) knowing this information will definitely help me avoid missing around to much. I'm very fond of certain lifestyles and types of photography, so I'll try to make something clear out of it. Only by expressing my artistic preferences thorough my work, I believe I'll be able to do it from passion and enthusiasm.

I absolutely love the value exchange explanation! I haven't heard it explained that way before! So good! Saving this to my playlists :)

Thanks for posting this video! It answered a lot of questions that were roaming around in my head. Keep up the great work!

This video truly came to me at the right time just when i needed advice that why my photography business is not taking off properly. I’ve been 2 years in Wedding Photography industry and after watching your video, turns out i was wrong the whole time. I tried to change and dictate the behavior of the market and educate them at the same time (which have totally different behavior and market condition in my city) which turns out to be wrong and wasted my time at the same time. So that’s why 😂. Thank you, Evan! For me, these priceless information are going to make me better than ever before.

Great content Evan, thanks for sharing the GEMS!

very insightful and based on your own experience in the industry. Thanx for sharing.

Thank you for the inspiration and the knowledge!

Thank you so much Evan. I needed to hear this, its finally pushed me to start making it a business again after a long break haha

This is such a valuable video! Well explained and more then worth a try for my own business!

Very helpful and inspiring video. Thank you!

Wow, it was really interesting, AND informative! Thank you!!!

This video came across my feed at the exact right time. I was literally just talking about this very thing with my peers yesterday. I’m determined to make a career out of this thing this year. Thanks man.

Definitely saving this video thank you!!!

Very helpful video, thanks man 🤙🏼