A helmet has always been a good idea
4,493,854
Published 2021-06-10
Helmets have protected our ancestors throughout centuries.
Wear a helmet next time you mount your bike!
The campaign is produced for the Danish Road Safety Council by NewLand Film and &Co 2021
www.sikkertrafik.dk/hjelm
All Comments (21)
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"Don't worry I'm the main character." "Are you sure?" - "Fine..."
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One of the best ads for wearing helmets I've ever seen!
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Fun fact. The guy urging him to use a helmet has the name 'Hjalmar' - which means 'helmet-wearing warrior' 😂
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The best part is when the guy in the distance yelling just says... "I can't really hear you" I lost it
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The production value, the historical immersion, the length of the ad, the unexpected bouts of comedy, it's all too good.
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first 5 second : "hmm what movie is this?" end of the video : it's a fucking helmet advertisement
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1:44 every person in a relationship knows that "yea" tone. That one little moment got me good.
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“I bet the english wear helmets to” Had me dying 😂😂😂
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Even the fearsome warlord fears his wife
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I feel like this conversation actually happened at some point.
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And let's hear it for the sound designer, too: the horse snorting as Svend mounts, the door opening before the Mrs. appears, the tonk of the helmet hitting the crossbeam.
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This was brilliant. I didn't actually suspect this to be a public safety message until I read the description. Bravo, Denmark. You continue to be the envy of the world, despite your bland cuisine and permanent grey-toned skies.
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That fucking timid "ya" when he talks to his wife killed me lol.
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that helmet is dope as hell, who wouldn't wanna wear that
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As a Dane I cant recall ever having seen the character "Svend" in any other role on film/tv. I hope some director somewhere will give him a chance as an actor in a larger production. He clearly can handle a camera close-up convincingly. Same with the horn blower.
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The fact that this was made by Danish people, their literal descendants, makes this even better
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It is even funnier that the name "Hjalmar" in Norse means helmeted warrior! It is like being reminded by a man named Helmetwarrior to wear a helmet.
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I'd watch an entire series about historical people dealing with problems like they're modern people. It's basically the entire concept behind "Monty Python and the Holy Grail"
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Once his wife entered the conversation I knew his fate had been sealed. Helmet it is. 🤣🤣
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True story. In winter 2022, I went snowboarding. I am not a professional snowboarder but not a beginner either. I was contemplating whether to wear a helmet. Decided to wear it. Had the biggest fall i ever had. The snowboard had somehow caught a hole, sending me flipping down the slope. I fell and hit my head pretty hard. I was glad i had a helmet and never doubted helmet from that day hence. Neck hurt for a week but head is fine.
