Clever Ways to Use Social Media for Museum Marketing

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Published 2024-01-27

In this episode of Confessions of a Social Media Manager, we get a behind-the-scenes look at how Annie Andoh manages the social media marketing for one of the world's largest museums. Annie is the brilliant mind behind the Victoria and Albert Museum's (V&A) digital presence, which has amassed over 4 million followers (!!)

Find out how to tackle challenges of diversifying content in an industry with Eurocentric audiences, plus hear Annie's insights on engaging a younger, more diverse demographic. Learn how she tackles the task of making art accessible through the museum's TikTok channel, injecting humor and personality into the cultural narrative.

🖼️ Explore her innovative approach to content creation where weekly themes offer a structured narrative for the V&A's vast collection of over 2.7 million objects.

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