Why storytelling is so powerful in the digital era | Ashley Fell | TEDxUniMelb

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Published 2017-07-13
In an era of message saturation and digital disruption, it can be difficult to cut through the noise, capture attention, and make our voice heard. In this talk, Ashley Fell shows how, even in our world of screens, social media and ever-emerging technology, it is the timeless power of storytelling, harnessing the unmatched visual platform that is the human mind, that best informs, instructs, involves and inspires audiences.

Ashley Fell is a social analyst and communicator. She is the Head of Communications at McCrindle, an Australian social research agency.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
All Comments (21)
  • @TKGIOIA
    Why is storytelling so powerful in the digital era? ANSWER: Instructional, inspirational, information and involving are the 4 I's of digital storeytelling.
  • @cristyben1519
    Communication is important to life. Storytelling is one way to communicate.
  • @Bill0102
    I'm enthralled by this content. I recently enjoyed a similar book, and I was truly enthralled. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint
  • @sheidaheydari8893
    One of the best TedTalk shows I've ever seen.:hand-purple-blue-peace::yougotthis:
  • @owens_
    for anyone at Gymea, for one of the peel paragraphs, the point can be creative stories/writing can make your imagination work and picture things, her example is that she read the book pride and prejudice, but saw the movie and thought one of characters Mr darcy looked nothing like how she imagined it while reading the book. good luck all
  • @belajar675
    Open horizon to enlarge my spectrum knowledge. Thanks
  • @77sanskrit
    YouTube can be content rich. If you use it responsibly. Maybe no greater educational tool.. save Wikipedia.
  • @beverlytaylor6352
    How I can relate to progressing things effectively visually then words like she said.
  • @Dave-bo8ry
    "Research is at its best when it tells a story." Brilliant observation. I have my marching orders. Signed, a university strategic communications guy.
  • @torosalvajebcn
    Wow...just uploaded, 19 viewers, and I am the FIRST commenter...I knew I would go places in this life, I knew it.
  • @MariaFerreira-vj4sy
    Covered a number of different aspects of story telling.... Very interesting
  • @jazreelangulo3796
    Anh hát bằng cả trái tim bảo sao mà cứ ngọt lịm như vậy. Bài nào cũng cảm xúc luôn
  • @devashishmisra
    Last example of connecting fire with TEDx... Well that was smart.