Simon Sinek: If You Don't Understand People, You Don't Understand Business
4,275,291
Published 2012-11-16
In this wide-ranging talk, ethnographer and leadership expert Simon Sinek discusses the importance of trust, authenticity, and meaning. Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things.
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0:32 how can you help the human race progress?
1:06 when you're surrounded by people who believe in what you believe something remarkable happens
1:30 we need trust
1:45 willing to experiment which needs failure
2:10 we're not goo by ourselves
2:28 the goal is not to fix our weakness but to amplify strengths
4:00 advantages
4:09 what are you in pursuit of?
7:07 we don't trust everyone. we trust people in our community but you have to know what to look for
7:35 authenticity matters (symbols of who we are)
8:35 if you say/do what you believe you will attract people that believe what you believe
10:23 Ability as designers is to create those tools of belief
18:16 spirit of generosity
18:20 willing to give to someone who will be willing to give to us
18:59 fulfillment - when you do something for someone else
20:09 when trust emerges, survival and progress goes up
21:36 how does that person encourage us to give?
25:58 100% of customers/clients and employees are people
24:20 anecdote
30:06 what are you doing to help the person next to you?
About Simon Sinek
A trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it. Sinek's amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act.
His innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq.
Sinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He also works with the non-profit Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. He lives in New York, where he teaches graduate level strategic communications at Columbia University.
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All Comments (21)
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I read his books (Start With Why, and Leaders Eat Last) and I watched many of his speech. He changed my life. This is a great person and I think many people would agree if I say that WE need more people like Simon!
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Values. Generosity. Humanity. SO appreciate Simon Sinek's message "100% of customers are people. 100% of clients are people. 100% of employees are people. Make it about THEM. Not about you. If you don't understand PEOPLE you don't understand BUSINESS." ~SO MANY great quotes within this presentation! WELL WORTH the watch!
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Most of this was not new information for me, I am 66 years old and have lived long enough to see all these scenarios play out. However your presentation put it all together in a way that I comprehend it for the first time. I am retired from Oil business and it was frowned upon to go to someone's office to talk about idea. ..... "Put it in a email" .... even worse was the suggestion we CC our Boss. Good news is; I recently started my own business and I am so excited to be the kind of leader that loves and brings out the best in every associate. Thank You; Old Dog Learns a New Trick and Wears a Red Hat! May God Bless You!
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❤ It is a great man or woman that asks "How can we help the human race and species progress?". All need to see this and change the world.
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Optimal pitch for all people: "If you only give once a month, please think of me next time."
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Aristotle told us: "We are what we do daily. So excellence isn't founded on only one excellent single action, it is a habit!" If you believe in excellence surround yourself with excellent people. People who really share your belief in excellence. And you will reach your goals ;-)
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This guy is brilliant.
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"Work with people who believe on what you believe." That's the most important thing that I got from this video. Very important, very interesting...Thanks!!
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It's funny cause I'm not there, but I trust him
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1. Love your enemies, bless them that curse you, do good to them that hate you. Pray for them that spitefully use you and persecute you. 2. Love you neighbor as yourself. 3. Do unto others as you would have them do unto you. 4. Give and it shall be given unto you, good measure, press down and shaken together and running over shall men give unto your bosom. For with the same measure that you met with all it shall be measured to you again.
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This guy has just become my favorite person in the world!
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One thing that helps me create trust is something I learned from an amazing ted video. With the same principle of common ground, I learned to see people and see for their experiences. And the emotion they felt when they were experiencing them. Their pain of abandonment, anger, frustration, complaint, joy, peace, euphoria, love, confusion etc etc. I also tap into their motivation behind what they do. Their need to be peace with themselves, their need to feel important, their need to express their originality and be loved for that. Their need to have someone their for them etch etc. And these are things I know in my own life. And I just listen to others and tap into that part of their story which I can already relate to. And boom! We are close! This way of perceiving life and relating with others have given me a passage into any human beings heart. And thus I am no longer alone in this world.
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It's so simple. If we understand Human Behavior, we will lead a peaceful and successful life.
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I knew the feeling of helping others while crab fishing. I was young in the berring sea. During a storm we were called to rescue a larger king crab boat, at one day away at sea called the Skip Blander. She and crew were dead in the water. Each swell was 30 plus feet high. After finally getting a line over to the tail end and someone crab our longest throw. I atacked a 2 in Samson line to our stern and we towed the crew in large seas back safely to Acutan Ak. Non of requested or got paid , but we all felt great for help people we never knew or ever meet. Thanks for the opportunity to say this from back in the happening of 1980.
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It’s not Mother Nature, it is God who guide us to love our neighbour , as we love ourselves.
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“Let’s do a study to find out how to be more authentic. That’s hilarious to me.” But when Simon does it it’s inspiring
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These words of wisdom have been literally important in my life. Thank u Simon sinek. Am watching yo videos and putting into action most of the items mentioned.
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THIS is why I focus so much on leadership culture in my business! It's powerful to help people commit to their convictions and operate with their values in mind. But I do have to say one thing: Homeless people are very likely to share their limited resources with other homeless people because homeless people need each other to survive the streets. (Spoken as someone who was homeless/lived in my car and who formed these strong connections with other homeless people as we shared our food and other survival resources.)
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I Cant believe less than 500,000 people have seen this talk!!!!!!!!!! Simon more than hit the nail on the head, HE BUILT THE WHOLE DAMN BOAT!
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This is the foundation of a great person.
