Dead: The Cheap Jeep Wrangler
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Published 2024-06-12
( www.alltfl.com/ ) Check out our new spot to find ALL our content, from news to videos and our podcasts! For the past 25 years, the Jeep Wrangler largely had the off-road SUV market all to itself...but not anymore. With legendary nameplates like the Bronco and Land Cruiser seeing revivals for the new decade, the Wrangler faces stiffer competition, so can even entry-level models like this Sport S get away with a price tag over $50K with options? In this video, Tommy goes over some Wrangler history and what today's landscape looks like if you're looking to buy a new JL.
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All Comments (21)
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PREACH TOMMY -- Jeep is absolutely out of control
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The North American market needs a version of the Jimny, something to occupy the small lightweight off roader with an acceptable price tag space.
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I 1,000% agree, Jeep needs a true base model, true off roader that's roughly $30k. Back to Basics, I'd love to see that.
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Last affordable wrangler had an inline 6
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I was surprised by the $4500 price for an automatic transmission.
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The Blazer is Not back. That is not a real blazer. It's a cuv with an identity crisis.
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If people are cross shopping Jeeps and boats then the logical thing is to make Jeeps amphibious. That would capture both markets.
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Part of the price problem is dealers seem to only order higher priced models for their stock.
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This video is spot on… the real appeal of a wrangler was it was affordable and customizable. You could start with a sport and make it what you want. Jeep as a brand has lost its way to a world of push button tops and creature comforts.
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Stellantis increased the prices of their vehicles 50% since 2019 while inflation over that same period was 22%.
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Chrysler has abused the Jeep brand and it's customers for decades. The prices kept going up while the quality kept going down.
When we were car shopping Jeep wasn't even on the radar because of quality and durability concerns. -
If that Wrangler came without all the profit margin safety tech, heated seats, power seats, heated steering wheel, digital displays...and instead came with front and rear locking diffs, a power train built with an eye towards reliability and easy repair, and a torque biased non turbo engine with a price in the low to mid 30s I'd be a buyer.
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We just got rid of our daughters 2012 Jeep JK Sahara, I've never had a Jeep with so many problems. In our 7 years of ownership we put over $10k in repairs! All she did was drive it to work and school, never off road. I doubt we would ever buy another one.
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Jeep’s pricing is so stupid right now. And that’s from a guy who owns a JL and a Gladiator.
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Base wrangler should be 20k and reliable. Not 40k and constantly broken.
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I totally agree, $29,995 is the perfect price for a sport with a six speed. I’m a sales consultant at a dealership and we ordered one to advertise for that price. It sold within a week of the advertisement.
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My wife bought a brand new 2017 Jeep Wrangler Rubicon JK in 2018 for $45,000. Looks like they are almost $60k for a similar equipped model. 103,000+ miles strong, been from the Atlantic to the Pacific, from Ocean City MD to Crescent City CA and not an issue. No plans on getting rid of it.
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Mechanics love these things. Many a son and daughter's education and summer home in Barbados has been paid off by them.
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Jeep should do a deal with Suzuki and bring a 20k version of the jimmy here as a back to basics off roader.
