Jony Ive Drama Explained

Errata: I goofed on the iMac date. 1998, of course, not 1993. So adjust by 5 years. Ugh.

Rene, at a certain point, pleading with people to believe Apple is just fine has the exact opposite effect. The Wall Street Journal article has the ring of truth to it. You listing a bunch of products that hardly changed if they changed at all, also makes the journal article look true. I love Apple as much as anyone but it has been clear to me as much as anyone that Mr. Cook, a fine human being to be sure, is simply not a product guy. He’s a bottom line guy. He doesn’t have that ability to look at a product and say “This is shit.” .

didnt think i'd like the long video format this much. excellent work, Rene! any of friends who share the WSJ article, i'd post this video in response!

Very grateful for the hard work you put in in making these videos

Rene I’m not sure I can handle you doing a glasses off episode. Lol

Hey Rene, I’ve been meaning to message you for awhile now just to say thank you. These past few months I’ve been working through a deep and dark depression I fell into after my brother died of an overdose this past March, his name was Andy. He and I always had dreams for working in tech, when we were kids we used to ride our bicycles around town looking for spare computer parts and broken electronics we could tinker and play around with. The first time we took apart a device made by Apple I remember there was something about it that struck me as different in a way that eventually led us to start researching why. After we watched Steve Jobs commencement speech from 2005 I was hooked, I feel like maybe its a little crazy to be writing this down in the open like this but I feel incredibly privileged to be alive at a time where we get to witness and potentially be a part of some of the biggest shifts in society humanity has ever seen before. We used to love asking big questions and having conversations on how technology was pushing the world forward in ways we never thought possible before, sorry I know I’m starting to ramble a bit I just wanted to get across that I really appreciate what you’re doing in this space. You have an incredible attention to detail in the research and work that you do and it shows, I really look up to those qualities in you and while I don’t know what the future holds I hope someday I’m able to leave a positive impact on someone else wherever life takes me the way that you inspire me here. -Jackson

Very weird to see Rene using the exposed/tea spilled vernacular that’s more expected of a beauty guru drama

I am totally down to watch another hour long video.. I really appreciate your videos!

As long as they continue to make great products, I don’t care who leaves.

Tim Cook is focused on profit margins. Jobs took risks and I see that. Cook is adding more finance and less tech people this is bad and this is why people say they are not making anything revolutionary

While its great that Apple may now have many with industrial design experience, is that also to say that everyone that has played soccer is now Megan Rapino? What made Apple was not a bunch of people experienced in their fields, but a timely gathered group of bazaar geious that ate, drunk, breathed the mantra “Think Different”. Without that, Apple just may become just another tech company with people experienced in their fields.

It’s time Jonny went. He has “designed” Apple products (apart from the new Mac Pro) into a corner with nowhere to go. I assume the Apple obsession with “thin” is his design philosophy and this has resulted in good looking product that are thermally choked due to inadequate cooling. Apple should/could have designed powerhouse all round machines that could “game” with the best, but they have excluded themselves from this market by choosing to design hairdrier-like “home appliances” instead of computers. It has been wildly successful monetarily but ultimately limiting. Thirty years of Jonny has been too long. They need fresh ideas so Tim also has passed his “use-by” date.

Thank you so much for providing this superb content. And this... is VECTOR.

As with anything, change is a hard concept to grasp. There comes a time where a company needs a fresh, new perspective and old talent needs to be replaced with hungrier more purpose driven leaders. Apple is coming to a point in their history where change must take place in order to push the company forward. In oder for that "Think Different" mantra to thrive the organization needs young, fresh talented thinkers that expouse that uniquely Apple culture. Tim Cook, Johnny Ive, and the rest of Steve Jobs team are at the end of their lifecycle if you ask me. They have reached the end of their collective creative ideas of what is to come next and when consumers need it to be released. Tim Cook needs to start to groom the next generation of Apple superstars and give them a chance to do what they are unable to do at this point and that is to "Think Different" for the sake of the next future generation of Apple products.

I hate when people just run their mouth but don't have primary sources. That's what you tube is now

Another thought provoking video Rene and well researched.

Perfect analysis. As always. Thanks, Rene.

The situation is incredibly simple. Tim is not a product person and Jony is tired. There's nothing more to this. I've been saying it for years that Jony is not involved anymore.

Excellent report. Thank you. I’m not all that concerned about Jony Ive leaving. It might have been time. If he gave us the inconvenience of everything thinner for the sake of thin, or Face ID with no Touch ID option, or MacBooks with no ports, or the Apple remote which is often tedious to use for the sake of minimalism, or the trashcan Mac, or white only Airpods without ear adjustments, or a number of other “form over function” problems, I’m glad he is gone.

Great and insightful video!