Bankrupt - Fisker Automotive
669,193
Published 2020-09-25
In 2012 there were two major "eco", luxury sedans. Everyone knows about the Tesla Model S and how it succeeded and went on to re-shape the entire auto industry... but many don't know about its rival at the time, Fisker Automotive. They were just as ambitious as Tesla, with a former BMW designer at the helm, guiding their flagship, the Fisker Karma into production. However it ultimately failed and just a few years later the entire company went under. So join me as we explore what happened and how Fisker may be back from the grave and trying another time to take on the automotive industry!
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BrightSunFilms 2020
All Comments (21)
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"It was 2007" Great year to start a luxury car company, absolutely nothing bad on the horizon
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Fisker is a great car designer, he shouldn’t have become a businessman
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You can say that Fisker has... bad karma? I’ll let myself out.
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“Fisker had ambition and started Fisker Automotive...” Oh, yes. “...in 2007.” Oh, no.
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Fisker's don't make noise when they start up, just so you know.
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They offered me a job over the phone interview in 2012. It would mean I had to take a gamble and relocate. Hearing the company was struggling, I turned them down. Car’s entry and exit was so uncomfortable, you felt as if sitting on the floor. The view out of the car was terrible as well, you could barely judge the size of the car. From design standpoint it looked awesome but it simply wasn’t practical in every day use
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i remember justin bieber’s manager giving him a karma on the ellen show, i had no idea they were such poor quality cars and all this was going on behind the scenes lol
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According to Ashlee Vance's book on Elon Musk, Fisker was hired as an outside consultant to design the original Tesla vehicle. Fisker refused to deliver rough drafts before the deadline. Then presented a model completely different to what Tesla asked for. The two companies then split paths.
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remember when justin bieber got one and everyone got super hyped about the entire brand?
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Back in the day, I was rooting hard for Fisker. Thought it was WAY cooler than the Model S. But, with issue after issue and them going up in literal flames, its no wonder Tesla won out. I did see a Fisker a couple times when they first came out. Stunning in person.
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Both of my parents had an involvement in Fisker, my dad with cooling, my mom with the parts network, both saying it was terrible
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This guy has a lot of similarities to John DeLorean
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Video suggestion: Elio Motors. The people who couldn't design a Geo Metro powered Tricycle for less than $10k.
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My cousin left his job at Tesla for a job at Fisker and was acting kind of stuck up about it lol I'm guessing he really regrets that decision.
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Fisker is one of those cars you have to see in person to understand it's unique look.
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This actually gives me hope for the Fisker Ocean. So far it seems they’ve learned from those hard lessons. Time will tell.
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I’ve seen one of these. It sounded like a what you would imagine a flying saucer would sound like. It was a really cool droning sound.
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Lehman Brothers and Enron should be next for Bankrupt episodes.
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Tesla should just hire him as a designer. His eye is good, execution is horrible.
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The dealership group I worked for in Alabama actually had a fisker dealer in it. It was such a strange car but we did actually manage to sell a few
