Inside a JAPANESE HELMETS FACTORY: here's WHY they are INSANE! - Arai

“The family business is not a business, it is a mission passed down generation by generation” This hit me hard.

I'm Japanese, genuinely true Japanese products are actually not for the money, but the genuine pureness and legacy. This was the reason MADE IN JAPAN was born.

In 1995 an idiot car driver bumped into my Kawasaki GPZ 500 and sent me sliding across the motorway. My slide was stopped by my head banging into the centre safety barrier. Long story short: shattered bones, torn ligaments, sredded skin, multiple surgery. However, my head remained intact. Thank you, Arai! I owe you my life!

Been using Arai helmets for nearly 40 years, because 1) I saw some wrecks that I did't think were survivable, but were survived with Arai helmets, and 2) a few guys I knew, guys that scoffed at my ponying up the dough for the Arai I had at the time, got traumatic brain injuries, with 2 of them never regaining their long term memory. They couldn't remember me, or what they'd done the day before. A few of the bad accidents I saw, the guys with the Arai's ALWAYS not only survived, but were conscious, and alert while we were rescuing them...and that sold me on these AMAZING helmets! The aren't just rumored to be the best, they ARE THE BEST, hands down, no doubt about it. 90% of professional racers use Arai helmets for this reason!! I love these things, and won't ride my R1150RS without it, not even in a state that says I can....nope, not me: seen too many traumatic brain injuries! Like I tell my daughter, who also rides: everything I am is between my ears, and if I lose that, who am I? Beats me? Many of those who bought cheap helmets can't tell you who they are, now, not anymore, tragically. Pony up the extra cash, and get an Arai. It's worth it!

Now I want an Arai.

Good to know that there is still a company with a owner who cares about the folks buying their products. They had me sold at the no investor's part.

Arai is the only helmet I have used in my 30+ years of motorsports

I been rocking a Shoei for 10 years now. I have a newfound respect for Arai and will beconsidering them in the future. I respect the the integrity of a company ran in the maner they do.

The best helmets out there. They saved my life in 2015.

This is why i love Japan🇯🇵 everything they do they do it with passion and hard work

I was always admired Arai’s obsession for quality - they are that very rare example of a company who put product ahead of profit but in doing so made massive profit and became the world leader.

Arai for the win. I’ve been crashing hard since 1991. Broken neck a few times, collarbones arms legs, hip , ankle and feet. Never a serious brain injury. I would like to thank Arai for making this continuous fuckery possible 😅.

I had a bad crash about 20 years ago on my dirt bike wearing my first Arai helmet and I'm here today to tell about it, only had a concussion. I've been wearing them ever since and love them. I bought the first one because of how comfortable it was and I now wear them for the safety and the comfort. I always remember the Bell helmets from years and years ago..... "if you have a 10 dollar head, wear a 10 dollar helmet"

Hello,I'm Japanese, riding motorcycles.So much happy to see your video!!!

I have had a lot of helmets, but in the end I always come back to Arai. There is something special about this company.

I’ve owned 7 Arai helmets in my 40 years of motorcycle riding. They make great helmets.

Aria is the only helmet I have ever found that fits my head perfectly and I can ride all day with out getting a sore neck or discomfort in any way

Arai is a awesome company. Since i started racing my dream was to wear Arai and i did it in certain moment of my career. Since then i never stop using Arai. I was fortunate to be Sponsored by them and for me it was a dream came true. I like a lot arai, it's safety and it's my choice every time i think of a helmet brand. Arai is a mission. That's stronger than any business. They have my full respect.

That was the best sales video for pretty much anything I have seen for a long time. I kinda do this sort of thing for a living, so well done Alberto - an excellent presentation on a quality product.

In the market for a new lid, wasn’t always the biggest fan of Arai’s designs and shape, but after watching this, I will never buy anything less than the best and will be proudly wrapping my noggin with Japan and the worlds best. Big thank you to Arai and Alberto for taking us along and showing this to all of us.