How to Win in Multichannel Marketing with Toccara Karizma
Published 2024-05-27
E-Commerce: How Toccara Karizma grew from zero to a marketing millionaire.
Omni-Channel Marketing: How more channels can boost e-commerce.
Email and SEO: Why old-school tools still deliver the best ROI.
Toccara Karizma is a marketing strategist and e-commerce expert. Starting her journey in 2007, before platforms like Shopify became household names, Toccara brings a ton of experience, from the early days of the internet to what’s working today
She will teach the strategies of her marketing, including why she focuses on SEO and email marketing instead of Instagram and TikTok.
She also outlines how you can grow your business by using traditional marketing with Social Media.
Enjoy this masterclass in e-com marketing!
Find Toccara Karizma at:
toccarakarizma.com/
www.linkedin.com/in/toccarakarizma
www.instagram.com/toccarakarizma
www.tiktok.com/@toccarakarizma
www.facebook.com/toccarakarizma/
youtube.com/c/toccarakarizma
twitter.com/ToccaraKarizma
Follow Ken Okazaki at:
www.instagram.com/kenokazaki/
youtube.com/c/KenOkazaki
podcasts.apple.com/gb/podcast/the-content-capitali…
open.spotify.com/show/09IzKghscecbI7jPDVBJTw
YT Timestamps:
00:00 Introduction and Nostalgia
03:15 Background and Passion for E-commerce
08:30 Challenges of Starting an E-commerce Business in the Past
10:56 Effective Methods for Marketing an E-commerce Site
14:16 Current Trends in E-commerce Marketing
22:08 Challenges and Successes in Marketing an Online Liquor Store
24:08 Improving UX and SEO for E-commerce
25:13 Taking a Comprehensive Approach
27:05 Challenges in Getting New Customers
29:10 Using SEO Tools for Content Optimization
30:35 Optimizing YouTube Videos for SEO
38:41 Resistance to Change and Investment
45:11 Focusing on Pain Points and Solutions
46:26 Avoiding Overwhelm and Hiring Experts
All Comments (2)
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I enjoyed this conversation. I'm 49 and started my entrepreneurial journey during the early Internet days (Compaq computer and AOL discs). It's refreshing to hear a conversation about multichannel marketing because all of the digital marketing methods play well together. Social media has dominated the marketing space for the last decade. Many people are still following old beliefs about social media marketing; they don't realize the game has changed AGAIN!
