Skin bleaching scandal in South Africa | Unreported World

I'd rather be single for the rest of my life than change my skin tone to be more appealing to the public. I don't give a f**

Do they realize when they have kids their babies will come out dark skin.

Jeff is so unhappy with himself, you can see it in his eyes. It’s heartbreaking to watch.

Jeff’s problem is deeper than just his skin, there’s so much trauma in his story. I feel sorry for him, for everyone who struggles with the need to be lighter.

The bleaching makes the colour look unatural and ghostly looking!..😱

"On TV, we are selling a fake world, that's our job" Ain't that the truth

Mshoza passed away in 2020 due to complications of diabetes. One can't help to wonder if the chemicals in skin bleaching cream contributed to her death. She was only 37.

Please don't feel uncomfortable in whatever skin you have, there's no such thing as an ugly colour. You're beautiful just the way you are.

I live in South Africa,it's actually 10 times worse then the documentary is showing🙁

Seeing educated college kids believing whiter skin is more attractive just kills me. I personally love & appreciate all skin tones. This thinking is so antiquated, it's crazy!

As a darksinned South African young woman, I'm so proud of myself for nor being sucked into all of this regardless of all the pressure

I am white. I find the darkest dark almost black-chocolate skin so beautiful and stunning. Anything that is natural and healthy is beautiful. I am delighted that the presenter stood against the pressure to lighten her skin to fit in.

That rapper is very hypocrite and reckless and she doesn't look beautiful with her bleached skin and plastic surgeries. On the other hand, the black model is very beautiful. It's not about the skin people, wake up!!

"We have to sell a fake world." I hope this made you realise how unrealistic and dangerous our beauty standards are.

Jeff seems like a really decent guy. It's such a shame that he feels pressured to use carcinogens to promote his career. Hopefully he gets the confidence to try and make it in the music industry without them.

I think the trap is that a lot of us suffer from hyperpigmentation. You try remove these spots with such products and then boom the compliments are endless and you start believing that it's because your light, when in fact it because your skin is even toned.

I honestly think the black skinned model was way prettier than the female rapper who endorsed those skin products

"the lighter the better" What a disgrace.

This just hurts my soul. I recoil inside when I see someone with bleached skin. It's like their self-hatred is on display and is downright embarrassing. It hurts even more when someone gains some success with their natural beauty and then start bleaching themselves until they look almost inhuman. The brainwashing is just too real.

It’s lowkey heartbreaking the way the female rapper remains in staunch denial at the end of the video when she’s confronted with the reality of what she’s endorsing. She’s determined to forever prioritize lighter skin over potentially dying or having her own skin rot away like that one poor woman’s. Then again, her denial is of the sort that revolves around not wanting to know- as if remaining in the dark about what those creams do will shield her from the reality. She herself admitted to having had an expert explain what the product contained but she can’t remember because she didn’t want to. The imagine of Beyonce on her blouse speaks volumes- aesthetics over health. I resist judging her though, as I have no idea what it’s like to be under that kind of cultural/racial pressure. The whole concept is so sad and I just hope she takes care of herself because I truly feel for people like Jeff and the lady that damaged her skin beyond repair. She must live in pain every day, I hope at least being treated for it can minimize that. I’m sure once people are past being truly helped, they do learn their lesson and shouldn’t be shamed- just use their stories as cautionary tales for others. That said, it’s great to see some South Africans embrace their beautiful, natural dark skin and promote it proudly as we saw in that photoshoot.