Twitch VP of Music: $50K+/yr Only Takes 183 Fans | New Music Business with Ari Herstand
3,703
Published 2021-01-27
My guest today is Tracy Patrick Chan. He is currently the Head of Music at Twitch. He is the top honcho; the dude; he's the guy in charge of the direction of all things music at Twitch. He started at Twitch at the beginning of the pandemic in early 2020.
He has a very impressive resume. He was the guy that created Spotify for Artists. Before that, he was at YouTube and created the artist tools like YouTube analytics. And depending on when you're listening to this episode, things may have changed and evolved quite a bit because we talk about specific programs and features, but the bulk of what we discuss is how to be successful on Twitch.
Should you start Twitch? Who's Twitch for? Is it good for everyone or just a select few? Do you need millions of followers to make a living on Twitch (you don't)? He talks about a really interesting stat about making a living on the platform. It's astounding on what you actually need to make a living on the platform.
Today's a special episode. It's a live podcast episode in the spirit of what we're talking about, which is livestreaming on Twitch. We invited Ari's Take Academy students to be a part of the conversation, and you'll hear a few of their questions at the end.
#Twitch #Livestreaming #Musicians
--
Twitch for Artists: www.twitch.tv/p/en/artists/
--
Quick links:
4:50 - About Tracy Patrick Chan
10:23 - Challenges with musicians streaming on Twitch
13:12 - Subsidizing lost income from touring with livestreaming on Twitch
21:55 - Making a living on Twitch takes fewer fans than you think - here's how to do it
41:42 - What are musicians allowed to stream on Twitch? Can they stream cover songs?
44:15 - How much of Twitch is live and how much is replays?
46:40 - What is Soundtrack?
49:07 - How to get your music on Soundtrack
52:00 - Ari's Take Academy student questions
1:03:40 - What it means to Tracy Patrick Chan to 'make it' in the New Music Business
--
Subscribe to The New Music Business: aristake.com/category/podcasts
Ari's Take Academy: www.aristakeacademy.com/
Watch more discussions like this: • The New Music Business Podcast with A...
--
Connect with Ari’s Take:
Website: aristake.com/
Academy: aristakeacademy.com/
Instagram: www.instagram.com/aristake_/
www.tiktok.com/@aris.take
Twitter: twitter.com/ArisTake
YouTube: youtube.com/user/aristake1
Facebook: www.facebook.com/aristake/
Connect with Ari Herstand:
Website: ariherstand.com/
Instagram: instagram.com/ariherstand
Twitter: twitter.com/ariherstand
YouTube: youtube.com/ariherstand
Facebook: facebook.com/ariherstand
All Comments (16)
-
Twitch changed my life as a musician and Tracy is an incredible human!
-
What an AMAZING guy! Wow. Soooooo nice to hear someone so intelligent and so far up the ladder be so genuine and looking out for us indies. Cheers! Great job Ari!
-
This is the best time to be in the music industry! AMAZING!
-
super excited to start my twitch journey :)
-
Oh hell yeah!!! Tacy’s amazing! Gonna be spreading this interview around!
-
Thank you for making this amazing video ❤️🎷 i've learned a lot!
-
This video is super informative and extremely futuristic for the music industry. Thank you!
-
Awesome interview! Saw you mention this on Tik Tok and had to check it out. I only got to watch the first half hour so far, but just wanted to say your questions are well thought out and you’re doing a great job facilitating this interview. Great content dude, thanks for putting this info out there for anyone to listen to. I’ll be sure to subscribe and check out your other videos 🤘🏻
-
Thanksfor this Ari.
-
Wow... Good information in the intro alone.. been following ya for the last 5 years, keep it up
-
I cant get over Ari's shirt and hairdo... LMAO but this is definitely insightful!! who knew! Thanks for sharing! I am definitely going to try this out.
-
Nice Energy 🙌
-
I was considering starting on Twitch, but this has me sold on it! On a separate note, where do you get your shirts man? Great vibes 😊
-
I have been dipping my toes on and off with Twitch but admit to still not really understanding it. The bits and raids and dynamics aren’t really explained in their tutorials for someone like myself who never spent any time in the gaming world. Most of the musician and artist tutorials are from people who were also gamers so the entry level info is not there (at least a much as I have searched) The discomfort and disorientation is so real for me that I keep pausing hoping it will somehow make sense. These streamers also play/talk/dj for hours. I only have a few song releases and still don’t understand the nuances of doing covers (even using bits of my original audio that is publicly released) There have been so many videos about getting banned and strikes for music content and no real clarification, only 3rd party work arounds that coat money. I really wish he elaborated more on that as well as the how the bits subs and follows actually work on the tangible side. Great video though. 3yrs later when I am watching so I am sure much has changed anyway.
-
Do you mean 183 fans/subscribers or 183 viewers per stream? It's not very clear to me so sorry
