How To Find Logo Design Ideas
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Published 2017-10-08
How To Find Logo Design Ideas:
Hello everyone, welcome back, many of you asked me,
how to find logo design ideas, it was really a hard question
to answer, because I can’t teach you creativity, but there is
some methods that help you get creative and come up
with great logo design concepts.
So today, I am going to walk you through the process of
designing a logo, but I will concentrate on the thinking
behind the design part.
Generating Logo Design Ideas:
In order to generate great logo design ideas, you have to put in the time into the thinking behind the design, it’s a whole process, if you follow it, you will be in good position to come up with good ideas, that works as great solution for the client’s problem.
Creative Brief:
To start the thinking process, you have to collect every
information needed of your client, and this can easily done
by creating a creative brief, It’s a simple document you
send to your client, that ask thoughtful questions about the
client and his business, in order to gather specific
information about the project, and to define your client’s
expectations.
Analyze brief, discover & research business competitors and target audience.
Mindmapping:
After sending the creative brief documentto the client,
he will respond with the information needed.
The company name is Royal Veggies Transport.
The client wanted something elegant and classy, at the
same time the logo needs to reflect the veggies aspect.
To achieve that, we will use the logo’s main keywords to
extract some unexpected ideas, that is what we call mind
mapping.
Mind mapping is the creation of a visual representation of
the words related to the main topic, then finding other
associations to these words, in order to generate creative
logo ideas.
Words Association:
After The mind mapping phase, I make separated lists,
each main word with its associations.
then I take off the words that I find inconvenient to the
project, then I make some combinations of three words,
one word from each list, so I can get some unexpected
ideas for the logo .
Sketching
Saul Bass said, Design is thinking made visual.
So after all the thinking and the research process it’s time
transform that into a visual.
So, these are the combinations of the word that I extracted
from the Mind Mapping and the word Associations.
To attend the right solution for your logo, you have to
execute all the combinations, then you filter them and the
stronger survive.
I will walk you through the execution of one combination,
which is, Carrot, Crown, Wings.
Putting in mind all the information that I collected before, I
will start by sketching.
It doesn’t require being precise when sketching, it’s only
about capturing the essence of the idea.
In fact, anyone can draw, as I showed you before in the
mood board I collected some Images, I will use it as
reference, if you don’t know how to draw a carrot, look at
a photo of a carrot, and try to do the same thing with
simpler form.
Thank You!!!
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Books I learned from : (Affiliate Links)
Logo Design Love : amzn.to/2xniLXs
Logo Modernism : amzn.to/2eX78Pb
Logo Creed : amzn.to/2xmGsPk
Grid Systems in Graphic Design : amzn.to/2wRDOzH
Brand Gap : amzn.to/2gUlmx9
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[email protected]
______
Background birds sound:
Dawn Chorus By Sean.Townsend
From Freesound.org
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licensed under CC BY 2.0
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All Comments (21)
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So awesome to get logo design advice from Mr. Stephen Hawking
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Really this is one of the best video tutorial I have ever seen on Adobe illustrator. His narration in clear accent of English as well as the process to discover the innovative idea to create a new logo for his clients deserves high applaud. Thank you very much. I have benefited.
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"If you don't know to draw a carrot, look at the photo of a carrot and try do to the same"... this is very supportive message ... thank you
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woww just amazing my teacher say same things and now a days ,when we are started online classes he send us your video, it's very very helpful , thank you
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If you are a teacher then you are a really good one! No wonder people find your videos fascinating! From many graphic design videos, you truly guide your viewers through the design process. Not just some show off.
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The simplicity with which you've made this look is amazing. I can say that because I've watched a few now and the impact in my logo designs has been tremendous. Thank you. My logo turn out time has been quickened. Much appreciation M.A
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Thanks a lot, I gathered a lot of how to imagine, think, and visualize a logo from your well described video, thanks once again, it has been a great pleasure.
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I was struggling to find a logo for myself to start as a new logo designer to a point where I questionned whether I'm creative enough for it, but after using your method I was able to create 3 different concepts in a very short period of time, thank you <3
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Masha Allah. I've looked into different channels and for me your logo tutorial is the best!
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I come home to find a video from you, I know I’m just going to be blown away by your teaching and logo design skills! Thanks so much for making this, you’ve been a huge help to me, and I’m sure everyone else who’s watched any of your videos! Looking forward to what you have planned for the next video!
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What I like about you, is that you had explain every step of the technique clearly and straightforwardly. Thank u for your tutorial and narration in every work here.❤
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I just stumbled upon this extremely helpful video, Mohammed. It was concise and easy to follow and I took away an incredible amount of information. Fun how you can keep learning—I've been designing for 35 years. This particular video was instrumental to working through I block I've had while working on a challenging logo for a new client. Thank you so much!
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Love this video. Now, it helps me to do what i want to do in a project. The tutorials was so friendly to the viewers and not to overthink in life. THUMBS UP to you sir. Thanks
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I’ve founded your channel today, and I have to say: I LOVE YOU!!! I’ve learned more today, than 4 months in Next_U. You are clear, clear and specific!!! Tks for share your knowledges!! ♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️🇨🇴
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Thank you so much for this awesome video!!! It is so helpful!! I really enjoy watching your videos! Thank you!!😁😁
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What I got was the transforming the client information into actual object. Brilliant
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Man, I don't even work with logos, but your tutorials are so clean an organized that I love to watch it hahaha awesome videos
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i wish my teachers would teach like you. Sometimes i'm thinking i just wasted my time and money in school
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You are amazing. Thank you for you tutorials. There are lot of things to learn by your videos. It simply to get the idea and you teach it and describe more attractively. Thank you so much.
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Wow this was really helpful! Thank you so much! I loved the idea of mind mapping and then combining them.
