Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t
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Published 2023-05-07
The art of selling isn't simple, but Kishore Biyani - the legendary 'father of modern retail' in India; Vidit Aatrey - Co-Founder of the $5 billion dollar e-commerce company Meesho, and Sujeet Kumar - Founder of the B2B industry leader Udaan - make it look easy.
They don't always agree, though...
Expect raw, in-depth, and sometimes heated insights into why some products fly off the (virtual) shelves while others fail, successes and failures on the journey to growing multi-billion dollar businesses, and why e-commerce is inescapable - we either sell or get sold to.
Follow Nikhil here:-
Twitter twitter.com/nikhilkamathcio/
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#KishoreBiyani - Founder of Future Group, Big Bazaar - Godfather of Indian e-commerce
#SujeetKumar - Co-founder of Udaan
Follow Sujeet here:-
Twitter twitter.com/Sujeet_fk
Linkedin www.linkedin.com/in/sujeet-kumar-90039b16
#ViditAatrey - Co-founder of Meesho
Follow Vidit here:-
Twitter twitter.com/viditaatrey
Linkedin www.linkedin.com/in/vidit-aatrey-a3639120
TIMESTAMPS
0:00 : Intro
1:18 : Vidit Aatrey's story
4:43 : What is Meesho?
5:51 : Who is Kishore Biyani?
8:20 : Rebellion, insecurity and success
16:15 : How Kishore Biyani made it big
18:33 : Kishore Biyani's inspirations, Tirupati, Saravana Stores
19:49 : Sujeet Kumar's Story
24:45 : The origins of FlipKart
28:35 : Udaan and Sujeet's investments
31:24 : Rameshwaram Cafe's incredible numbers
33:15 : Kishore Biyani's most profitable business
35:51 : The changing ecosystem of Saudi Arabia
39:35 : The brands that scaled in India
41:50 : Selling online vs. offline
43:07 : Do we have any agency over how we shop?
48:35 : Influencer Marketing in E-commerce
58:42 : Past, present and future of selling in India, The Temple Economy
1:05:31: India's wedding economy
1:07:46 : Why do some products sell and others don't
1:15:50 : How different generations shop
1:19:33: Amazon vs Flipkart
1:21:43 : Nikhil: Multiplexes aren't dead
1:29:26 : Why India isn't like the West
1:34:36 : Kishore Biyani's philosophy + life advice
1:43:43 : ONDC (Open Network for Digital Commerce) explained
1:49:24 : Nykaa discussion - the only publicly listed Indian e-commerce brand
1:53:09 : Meesho's valuation
1:57:51 : How to get into e-commerce and the future of selling online
2:04:09 : Concluding thoughts
#nikhilkamath #podcast #ecommerce #WTFiswithNikhilKamath #WTFisEcommerce #KishoreBiyani #meesho #flipkart #amazon #walmart #udaan #blissclub #myntra #brand #marketing #products
All Comments (21)
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Those instances of silence for few seconds after Kishore Biyani spoke says a lot about the respect that person earned
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Kishore Biyani is a legend, sad to see Future group shut shop. Just the fact that Nikhil Kamath invited Kishore to the podcast tells a lot about this man.
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Nikhil is kicking everyone out of the podcast industry
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Mr. Biyani confessing to the debt blunder so humbly! huge respect!
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Kishor Biyani for the first half he was just observing but in second half he showed his knowledge and deep understanding about Indian consumers
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Kishore Biyani nailing the podcast. Talking about how a normal person think of a business. Value Addition. Right from the beginning he sticked to his point "No value addition, no business". Perfect.
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Hands down Kishore biyani is a GOAT for all learnings of high and lows yet he seems a hustler by casually using "destroyed" term. Truly inspiring
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This is good in many ways - Flow of discussion - Keeping it real and original - Camaraderie amongst the panel - Candidness and personal touch Success is not just money, it also presents opportunities for interesting friendships and related experiences (it is not just because of the money)
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Timestamps 0:00: Intro 1:18: Introductions 4:43: What is Meesho? 5:51: Who is Kishore Biyani? 8:20: Rebellion, insecurity and success 16:15: How Kishore Biyani made it big 18:33: Kishore Biyani's inspirations, Tirupati, Saravana Stores 19:49: Sujeet Kumar's Story 24:45: The origins of FlipKart 28:35: Udaan and Sujeet's investments 31:24: Rameshwaram Cafe's incredible numbers 33:15: Kishore Biyani's most profitable business 35:51: The changing ecosystem of Saudi Arabia 39:35: The brands that scaled in India 41:50: Selling online vs. offline 43:07: Do we have any agency over how we shop? 48:35: Influencer Marketing in E-commerce 58:42: Past, present and future of selling in India, The Temple Economy 1:05:31: India's wedding economy 1:07:46: Why do some products sell and others don't 1:15:50: How different generations shop 1:19:33: Amazon vs Flipkart 1:21:43: Nikhil: Multiplexes aren't dead 1:29:26: Why India isn't like the West 1:34:36: Kishore Biyani's philosophy + life advice 1:43:43: ONDC (Open Network for Digital Commerce) explained 1:49:24: Nykaa discussion - the only publicly listed Indian e-commerce brand 1:53:09: Meesho's valuation 1:57:51: How to get into e-commerce and the future of selling online 2:04:09: Concluding thoughts
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Quite impressed by the types of questions asked in this podcast. Nikhil knows exactly what to ask.
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OMG! Nikhil is building the ultimate podcast without any stupid shit
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The podcast suddenly caught fire after 2 hrs of peaceful discussion when it was time to discuss GROWTH vs PROFIT. Vidit and Suujeet justifying losses whereas Mr Biyani holds his ground for profitability. Nikhil Kamath whose company made over Rs.2000 cr profit last year sits quietly and says " ha ye karlo pehle". 😂🔥 BTW amazing podcast. Love it !❤ Havent heard such insighhtfful conversation in a while.👍
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Our generation is so lucky that we can learn directly from EXPERTS 😊😊 Thankyou sir !
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Best thing about this podcast was having veteran and newbie on the same table. Would love to have have same split for future topics, it gives us learning from past and glimpse of future
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Sujit sir seems such a nice guy. Really as nikhil sir said he is human with no filter. Loved him
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The burning desire Nikhil has right now is : 1. Push to know or identify companies/categories where the customer can invest 2. Founders/Influencers to open about sectors and issues so he himself can invest These videos are very raw, founders/influencers speak openly and unfiltered since they do not know where to stop. Maybe after 6-8 videos every other joinee will try to pitch their company later. watch it now or take great insights from these videos. Like Vidit stopped Nikhil not to go below certain metrics was a hint I spoke about. But really great insights from Kishore sir at 1.26-1.29 about customers. Thanks to Nikhil for these podcasts!
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Please bring Nandan Nilekani as your next guest. And thank you for making the idea's of this amazing individuals accessable to us.
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Kishore Biyani was way ahead of time with his ideas and brands he made. His knowledge on Indian consumption pattern is crazy. Great episode with so many insights to how business is done.
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This was absolutely riveting. I just wish we got more from Mr Biyani given how quietly he sat and observed and heard the young guns and sometimes challenged some of their pre conceived notions with his lived experiences - it just felt like we could have learned so much more from his insights and left so much unasked.
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Shantanu deshpande and Nikhil kamath are currently one of the best podcasts in India right now