How Pittsburgh Steelers’ ‘Terrible Towel’ became good luck charm

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Published 2023-09-25

During any Pittsburgh Steelers game, fans can be seen waving their “Terrible Towels” — a tradition that began with broadcaster Myron Cope during a championship run in 1975. TODAY's Craig Melvin reports on how the towel became part of the city’s identity.

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All Comments (21)

@Buconoir 9 months ago

Way to go Carson! You just doomed your team and ensured a good year for us. EVERY TIME someone does that on TV the Steelers win out.
@mingmong007 9 months ago

Hey Carson, be careful. Disrespecting the towel that way, means you're in trouble.
@carlytasmith5754 9 months ago

I have my own terrible towel autographed by Coach Mike Tomlin (the BEST Coach in the NFL! Go Steelers 🏈👏🏾👏🏾👏🏾👏🏾👏🏾
@Steele-B-POP 9 months ago

Let's goooooo Steelers Nation
@jsemail894 9 months ago

“The Terrible Towel is poised to STRIKE!” -Myron Cope
@ninob2943 9 months ago

Realll classy Carson, as every Steelers fan knows when the towel is disrespected, brings us good luck!!!!!🎉
@dionshare7103 9 months ago

I love seeing Ryan Shazier up and walking around and part of this video presentation.
@ryanreacts94 9 months ago

Did Carson just wipe his nose with the Terrible Towel?
@judynist955 9 months ago

This is so phenomenal! Go Steelers
@mattdaddymatt7690 9 months ago

Myron Cope is a Pittsburgh legend!!!! This is Myron Cope on..........Sports!❤️💪
@vegastjg 9 months ago

RIP to the great Myron Cope
@fourthdownback6035 9 months ago

Congratulations to Carson Palmer and the rest of the 2005-2006 World Champion Cincinnati Bengals….oh wait, that was us! Go Steelers
@dionshare7103 9 months ago

Those Terrible Towels. Thanks Myron Cope for your investment to our franchise and organization and history. They are a part of our legacy now.
@blutomindpretzel1735 9 months ago

I have quite a few of these in my collection. Have team, will travel. STEELERS NATION!
@theolisaacs8443 9 months ago

Carson just wiped his nose how disrespectful 🤬 and I'm very offended and when someone does that Steelers go to the super bowl
@ileria3 9 months ago

What a great tradition to be apart of. I grew up in the 70's watching the Steelers. Steelers nation bleeds Black and Yellow. Love my Steelers!!!
@SteelRhinoXpress 9 months ago

Anyone that's from western Pennsylvania. Far eastern Ohio, West Virginia and Western Maryland, knows that's Steeler country!
@maynoldmoreno7888 9 months ago

Steeler Nation 💛🖤💛🖤
@rookiecarilli4914 9 months ago

Carson. Look up the terrible towel curse.. you just violated the line..
@charleneevans5848 9 months ago

bad mojo coming for you Carson. Never disrespect the terrible towel