Why investing in Lego is a BAD idea.

I'm not collecting them to sell, I'm collecting them because they're simple and beautiful and because they make me happy

I ran a Bricklink store for a year after collecting/storing for about 5 years. Thousands of dollars in revenue but just a few hundred in profit. Can definitely confirm everything he says in this video.

Tip #7: Don't invest in Lego sets that just got released as they need to sit on the shelf way too long. Invest in retiring sets instead which are usually announced in Q4.

Now that I entirely saw the video this is the best and most realistic overview of lego investing I have ever saw.

I try to invest in sets I think might do well, but if they flop I’ll be more than happy to add the model or parts into my collection.

As someone who invests in Lego starwars I dont typically have any issues selling sets, the fanbase is so large and diverse that almost any set someone wants. Obviously there’s some factors that play into that heavily like; exclusive figures, current media, and over all build quality that play in how popular a given set is after it retires. But in my opinion still a worth while investment.

Watched this the night before I was about to drop multiple thousands on retired sets through Marketplace. You slapped me back to attention. I'll keep collecting for sure, but you're right it's not all roses out there. Thank you!

Some points I'd want to add: --- Seasonal sets, especially the Winter Village series, have generally increased in price over the years. Not alot of people would buy it at release, but there's always this market of new people trying to get the older sets in order to complete their village-- and unlike the Modular series, there's a smaller market pool availability on it. --- Short-lived themes tend to appreciate in value over time, especially if they get discontinued prematurely. Good examples would be the Mystery Castle from Hidden Side and the Vidiyo Bandmates Series 2. Whilst the former has the added benefit of being a "seasonal set" (since there's a Halloween LEGO community that tends to buy it as well as the Monster Fighters Haunted House and Mystery Mansion from Scooby Doo), the latter was directly affected by scarcity, even after you saw those same figs being sold as discounted stocking stuffers during Christmas as stores were trying to sell them to cover losses. I also believe that Overwatch will increase in value over time as well due to the minifig design and amount of unique elements specific to that theme. --- SDCC items... those have an immediate uptick on market value due to exclusivity and are most guaranteed to not be re-released in normal set production, particularly the packs with a single minifig.

Wow, your way of speaking is so kind and reassuring, you emit positive energy!

Hi Simon, you’ve made some great points here and hit the nail on the head when you mentioned buying the right sets. There’s also the competition you’re going to face as more people do seem to be buying investment sets these days. I personally don’t buy investment sets but do occasionally sell some due to a change of heart with the ones I bought with the intention to build. I think you have to be a Lego collector or investor as with the point you made being a collector will sway your opinion on what you think other people will like in the future.

This is a really well done video, great job! This should have more views lol. I personally am currently just a Bricklink seller that sells parts and Minifigures, and I haven’t gotten too much into the investment side of things due to space constraints and me not being able to wait for a set to go up in value 😂

Great video and a very interesting direction for the content expansion. Please continue!

This is one of the best lego videos period. Subscribed

I’m a big believer in buy and hold. I look for good deals on eBay and then just hold them for a very long time. I guess I’m trying to build a collection that would’ve enthralled me as a child. I want my brothers children to step in to my “museum” and just be amazed with it all. I don’t even know if I will ever sell the sets. Im seeking out acrylic boxes to keep all of my sealed sets in to keep them locked in to their condition.

I sooooo need3d this video right now. I get sucked into hype sometimes and the lego resale hype is high right now. Much much appreciated!!

Great video, I found it very informative and thought-provoking. Your analysis of the Lego investment market and the challenges it poses are very astute. Your seven reasons for why investing in Lego is not a good idea are especially noteworthy and your insights into the competition for people's money, the sheer volume of high-quality Lego products being produced and the mixed to average results of your own experience investing in Lego provide valuable insights for others considering this type of investment.

Thank you for the time, effort, and information you put into this video! I am an adult Lego fan experiencing a new wave of Lego craze from my childhood days. I recently became interested in the resale market and have been looking for solid advice. After watching your video, I believe that my investment in Lego will be smaller than planned. It is not something that I aim to make a lot of money at, but rather my goal is to facilitate my own hobby. Thanks again and I look forward to watching your other videos.

Great video, would love to see more videos in this style. What are your opinions on investing in LEGO mini-figures? Many LEGO mini-figures seem to rapidly rise in price especially if they are part of a popular theme like Star Wars and depict relevant characters. Although parting out sets for mini-figures presents a problem buying figures on bricklink when the sets are in still in production then reselling later seems as if it could be a viable strategy.

Fantastic video. By the way would be great to see a tour of your collection

Good video and solid points. During Covid plenty of people where getting into the game and making easy money. The market has changed now and people are struggling to flip their titanic’s and back to the future cars for profit like they used to.