Dua Lipa's odd album roll out

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Published 2024-05-10
In this video, I discuss the album roll out and the build up to Dua Lipa's third studio album, Radical Optimism. A lot of fans noticed a difference in promotion compared to her previous albums, which caused a lot of conversation. Here is my take on it. Again, this is not hate towards Dua or anyone!

I do not own any video clips or photos used in the video. The use of the video clips and photos fall under fair use.

Hi, I'm Jenni! I am a 27-year-old pop culture, literature and history enthusiast from Finland. I post videos at least every two weeks on pop culture. I have a Bachelor's and Master's degrees in English. I hope you enjoy your stay!
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Website: jenskosmos.wordpress.com/
My poetry collection, I am allowed to be angry: a.co/d/aSlBdf8

#dualipa #radicaloptimism #albumrollout #popculture #popmusic

All Comments (21)
  • @user-mz2ne4yh2t
    I just don't see Dua Lipa fading into the background like Katy, she has a too unique of a voice and she just doesn't pose as an it-girl, she REALLY is, anything she drops is a secure bop
  • @Andrekenz
    I will say one thing. Dua Lipa releases ONLY BOPS and the most important thing she is drama free. Unlike artists like taylor swift that teases an ex in every album just to get streams and go number 1. Dua Lipa just releases bangers with no drama, if people don't like her music then don't listen to it? Was the album perfect? No, Did she bamboozle as into thinking the album was going to be something else with the singles and interviews? Yes but the album wasn't bad, there are bangers in it, some songs I agree they were boring but the album had more highs than lows.
  • @MA-yc7pz
    I think is a good quality album is coherent but she needs to work harder on promotion. My favs are Training seasons, Illusion, Happy for you and End of an Era
  • @aamyko
    Unproblematic & unbothered; debuting at no.1 on U.K. charts & projected no.2 debut in U.S. No flop detected
  • She's reached the next level. She don't need no promotions. Or validation...she serves.
  • I was worried that I wouldn't like the album bc not only was it short but the singles were pretty bad. I only lliked Illusion. So when I heard End of an Era, These Walls, Happy For You, etc I genuinely LOST my mind. WHY didn't she pick those songs as singles? These Walls reminds me of Circles by Post Malone, which was a HUGE song, and it would've stood out and gone quite far IMO. And another thing that was brought up by other channels was the lack of worldbuilding for this era. It's supposed to be about radical optimism but in the videos it was dark clothes, darker aesthetic and it seemed disjointed. I didn't really understand what she was trying to communicate to us through the videos, promotional materials, etc. It just feels...confusing. I want a deluxe version. LOL. I think it could be turned around but it might be very challenging esp if she's not promoting it aggressively w/ interviews, performances, etc.
  • Theres many reasons why this album is doing bad in streams, etc. The lack of performances is one thing but the singles rollout is one of the biggest. She dropped training season three months after houdini, which of course other artists did this before like Olivia Rodrigo, with deja vu coming 3 months after her big hit "Drivers License". But the difference is drivers license was the biggest song in the world, it needed air to breath. She should have dropped training season 2 months after, and done lots of performances for her songs. Similar to Tate Mcrae, thats why greedy and exes are still gaining lots of streams. Then illusion dropped as a 3rd single, terrible idea seeming the other singles weren't doing that much. But not to mention she decides not to drop the album till almost a month later, which was ridiculous. It should have been a week after, as hype was generated and could have been put into the album release. But the singles were bad anyway. I think the singles should have been Houdini, then These walls OR Falling Forever, then a good album drop with lots of promotion and performances. Music is more important to making a hit, of course, but promo sometimes is more important. If a song is REALLY good or an artist is just super popular it may not need alot of promo, like Espresso by sabrina carpenter or Fortnight by taylor swift. I hope she doesn't fall off from here but I fear her katy perrification may be here.
  • @traviscisco
    I appreciate your view. It reminds me of what was said about Madonna in the 90's. As you all know, Dua is a huge Madonna fan. Regardless of what is ever portrayed about either artist; in the end, they eventually prove their detractors wrong. Still, I think posts such as this one are exciting. Keep the conversation going and enjoy the music.
  • @user-lk3gr2ju1x
    not as bad as Tortured ears or Cowboy Clancy ! Eternal Sunshine is the best so far.
  • @mickeyjean2895
    End of an era should’ve been a single. Fallows by These Walls or Houdini. Training season and illusion should’ve been album songs.
  • Too late for what? Her album's just gone No.1 in the UK and No.2 in the US.
  • Album is still on rotation everyday it’s still a bop album. Her next album will be even better I can feel it. She had to change a lot last minute with this album.
  • @AlexJones-md1ii
    The album rollout wasn’t weird at all.. as for promo & performances.. she’s got Beyonce, Taylor & Ariana beat for sure
  • @BN.ja05
    I can't be the only one that thinks Dua shouldn't have started this new era with Houdini, a couple of other tracks on the album had the potential to be released as the lead single.
  • @carlosrca05
    I’ve been listening to the album since it came out, idk why its not clicking with the gp
  • I do think she could’ve picked the single order more differently should’ve started with illusion then Houdini and then training season