Instagram Reels vs. Instagram Posts: Which content type drives more views?

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Published 2024-03-08
When posting video content on Instagram, sometimes you find yourself wondering where to start: Reels or posts?

Join us, as we break down the most important aspects of posting video content on Instagram, such as:
-The flexibility and customization of Reels.
-How to schedule the videos you post, so you never have to miss a good posting time window again.
-Which form of video post gets more engagement (and the answer that may surprise you.)
-When (and how) to use carousels.
-And so much more!

Don’t let the huge selection of posting options overwhelm you! We’ve got you covered.
If this video helped you in any way, leave us a like or comment, and subscribe to Agorapulse on YouTube so you never miss a brand new update for your brand’s socials.

Video Chapters
00:00 Introduction
00:20 What are Instagram Reels
00:55 Video Editing Tools for Reels
01:15 How to Schedule Your Reels
01:26 What are Instagram Posts
03:20 What are Instagram Stories

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All Comments (3)
  • So should you post the same piece of content on both post and the reels section? 🤷‍♂️
  • @jclee3
    I landed on this video trying to find the implications of Instagram now auto-posting video POSTS as REELS, as long as they're under 15 minutes. The content will show up in both tabs, but is it handled any differently than short-form content posted exclusively as a reel?