The Perfect Iron Shot | Finding Feel

This video demonstrates how "pure" is a connection between the brain, hands, heart, eyes.....it's a full body experience.

The sound of hitting a pure Iron shot has to be the most invigorating and addicting sound. Right after that shot, the chase for another fix continues!

That "feel" is what I believe keeps every golfer coming back. I enjoyed hearing everyone in the video saying the same thing. Even as an amateur golfer, you know when you've hit it right.

Pure iron shots are little ah ha moments like a dream. For an instant, you know it all, you have it figured out, and then like a dream, it fades and you just can’t put your finger on it. Until you do it again. Thank you Titleist for giving me the opportunity to have those moments. 👊🏼

Whoever made this should be making documentaries or educational programs. I dislike sports in general and golf in particular but I would happily watch this again RIGHT now and I just watched it. It is entertaining as hell. So well shot and realized. If the team that put this together can make golf interesting to me, imagine what they can do with class full of school kids. Give these people a job, and pay them a lot. Seriously.

Ex-golfer doing a master's degree in Audio Technology right now and... this made me happy, thank you

I love the sound when you hit the just right. As soon as you hear it I’m like “there it is”. It also feels just easy.

I didn't watch this immediately expecting just some PR message. Instead, this is inspiring. THIS is the unspeakable conversation we all wish we could explain to others about why we love golf. The perfect feel "lights up your brain". A bad strike you feel in your hands; A good strike you feel in your heart.

Nobody does it like Titleist, from the balls to putters, wedges and all the way up to drivers. Hitting a pure iron shot is a special thing indeed and part of what keeps us all coming back to play again, no matter what is on the scorecard

A shot that flies exactly as your mind pictured it and with the result you had envisioned......that's a pure shot to me!!

Finding Feel feels like you're hitting nothing and everything at the same time. The beauty of watching this and seeing a beautifully diverse audience feel such genuine emotion when hearing the flushed ball demonstrates the beauty of golf. That feel brings us all together.

Sent by no laying up. Played Titleist my whole life. Nothing else compares to the feel of Titleist iron.

A perfect iron shot feels like..nothing. Maybe butter but when you nail it, just a smile and pure satisfaction.

Love the smiles when the people were asked to close their eyes and just listen…

The feeling of a pure strike with a forged iron is like HEAVEN. It stimulates the soul. It is like a hot knife through butter. The perfect symphony or the greatest jazz guitarist playing the perfect riff!

Forget about distance. The "feel" is what makes this game beautiful. Instant feedback means so much

This is exactly what I suddenly experienced the first time I hit the T300 in the shop. Besides the consistency and trajectory those irons give, the sound and feel shot after shot created an excitement expectation that you just keep wanting. I have been a Titleist user for more than 50 years (back to the Acushnet days), and with the new T irons and and TS i&r woods, all this engineering work has suddenly reached the pinnacle of perfection. The tingle that vertebrates in your hands and ears, and the rush of joy when you flush that shot. I wish I could have another 50years of this joy.

I’m anemic so I clicked when I saw “pure iron” and got like 12 seconds in before thinking “wait is this about golf”

The feeling of a perfectly struck iron shot is what keeps us coming back to this great game!

It’s so crazy how Titleist can have that much attention to detail for the clubs