How LA Hip Hop Lost Its Cool

HipHopMadness
HipHopMadness
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Published 2023-11-20
As we all know, hip-hop was born in New York City, but it's since spread its wings far and wide. Over the years, its base of power has shifted and altered, hopping across state boundaries to be led by new pioneering sounds and artists whose innovative sound or unique vantage point commands a global audience. And sometimes, one singular location along a coast line can yield so much creative gold at one time that the whole genre’s attention turns there.

In the 90’s, this was what the G funk sound did for Cali. Earlier this decade, it was the trap wave that basically made 808’s and thunderous bass compulsory in everything from Metro Boomin’s productions to pop hits. These days, the vital talent and ingenuous sounds are a little more spread out. The south are still arguably in the driver’s seat, but the midwest are also pulling their weight with everything from drill music to the socially conscious sound of Saba, Noname and others. New York is flourishing too, with both the mainstream and underground lanes being densely populated with those repping the empire state.

But as for the West Coast, it’s fair to say that they’ve had a bit of a fall from grace from the position they occupied a decade ago.

#kendricklamar #drdre #hiphopmadness

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Narrated by: Spencer Pearman
Written by: Robert Blair
Edited by: Roman Bill
Music by: Josh Petruccio

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All Comments (21)
  • @Michael-ty2uo
    Kendrick saw this video and decided to choose violence
  • @CopycatNinja875
    This isn't the 90s and 2000s anymore where rappers are sticking to their own regional sounds and styles. Rappers these days are heavily influenced by different sounds from various regions which has shaped how they make their music. Asap Rocky is from Harlem but he was heavily influenced by Southern rappers like UGK, Three Six Mafia, and Outkast. J Cole listened to a lot of boom bap rap despite growing up in the deep South. DJ Mustard was famous for mixing the modern Southern trap sound with old school G funk beats. The popularity of the internet and social media has blurred the lines between the different regional sounds that no one really cares anymore.
  • @TheSPOUT01
    To be honest, Hip-Hop got TOO popular in my opinion. It's pop music, like rock was at one point. To me, artists like Vince Staples and Tyler, producers like Hit-Boy and The Alchemist, are what has truly been carrying Hip-Hop for the past 5-7 years. The scene will be a lot healthier if it loses its status of "pop" and the expectations for arena tour world domination that comes with it.
  • @Tae223s
    Crazy how Tyler the creator gets looked over as a west coast artist. 2 Grammys for his last 2 albums
  • @DOUBLEJOE850
    The rap genre as a whole is losing its cool. Hip Hop has evolved where anyone can make one 2-minute record and suddenly call themselves a rapper. The genre is now becoming a popularity contest.
  • @Baldinosalvador
    Im between, Game being a cornball, Kendrick being absent and TDE being horrible at promoting their artists, it ain’t hard to tell.
  • @qual8901
    This video aged very badly 😭
  • @MarkHallOfFame
    Excellent video. Although I’m originally from the Bay Area I’ve always been a HUGE fan of LA Hip-Hop. That 2010s era of Kendrick,Nipsey, Schoolboy Q, YG, Jay Rock, Problem, Dom Kennedy, Vince Staples etc was an AMAZING era that I’m happy I was able to witness. I hope they able to make a comeback. A lot of the New LA guys all sound the same with that same off beat rapping. The guys I named previously all had a uniqueness about them. Originality is the key. Having that but still keeping some of that “West Coast” sound.
  • @MeanJynx
    I always feel that bit of sadness and bitterness when I think about Nipsey. 😢
  • @BKLYN_TZU
    What Snoop said about The West is what happened to here in NY alot of these DJ's are from other areas as well and for over a decade it was all South and Drake was the only thing you hear on the radio that is a fact there truly was some plan to shut down both East & West coast rap to push Southern hip hop
  • @gardenboydon
    I don't think LA going back underground is a bad thing. Music always exists on trends. It's cyclical. It's similar to rock music falling out of mainstream entirely. Some of the best rock music is being made right now
  • @rubendominguez5260
    To me when GTA San Andreas came out the west coast came back and made us appreciate the classics also
  • @MisterKOak
    I respect Vince Staples' honesty about the music industry, and being true to himself. Not an easy thing to do, in his position.
  • @cose415
    Crazy how the death of Yase, Drakeo & Slo-be wasn’t mentioned tbh that was the worst chain of events to happen to west coast music them boys was unique & had everything to be stars.
  • @locklife4336
    The Game actually held LA on his back for years with platinum and gold albums, for some reason he don’t get enough credit.💯
  • @usthefolksmusic
    A lot westcoast hip hop has a regional sound that doesnt always resonate outside of the said region. The lyricists are usually overlooked and the most popular west coast artists are usually gangsta or party type artists. Then we have Kendrick, Earl Sweatshirt, Doja Cat, Vince Staples and Tyler who can actually rap well and make more mainstream music. There's an underground emcee named "ANGGEON" who sounds like a mix of Kendrick, Outkast, Lupe and Old Yeezy. Yall should check him out.
  • @IRank.
    Nipsey Hussle is one of the biggest "What If" In hip hop history. He was just beginnin to shine. Rest In Peace Tha Great. 🕊💙