Steve Jobs President & CEO, NeXT Computer Corp and Apple. MIT Sloan Distinguished Speaker Series
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Published 2017-12-19
Steve Jobs, one of the computer industry’s foremost entrepreneurs, gives a wide-ranging talk to a group of MIT Sloan School of Management students in the spring of 1992. Jobs shares his professional vision and personal anecdotes, from his role at the time as president and CEO of NeXT Computer Corporation, to the thrilling challenges of co-creating Apple Computer, and subsequent disappointments at his ousting. In conversational exchanges with audience members Jobs underscores the value of direct experience in the field, and “developing scar tissue.” The unexpected guest lecture within the Sloan Distinguished Speaker Series came about through the efforts of a Sloan MBA ’92 student whose sister had recently married Jobs.
(Special Thanks to Youtuber Paul Mangione for linking out these highlights!)
Highlights
5:13 Comparing management vs. operational productivity in software
9:25 Rapid development of application software using NeXT
10:30 Desktop publishing on the Macintosh
15:25 Problems with consultants
18:03 Should NeXT just become a software company
24:38 Who are NeXT's competitors, Sun Solaris, Microsoft NT, Taligent
27:41 NeXTSTEP operating environment, "the code that never breaks is the code that you don't
write...so write less code", benefits of object-oriented programming
30:59 NEXT's growth dependent on application developers
33:25 reflecting on separating from Apple and the struggles at Apple focusing on consumer electronics
37:27 Big achievements and management organization at NEXT
41:45 How technology windows open in the market, Apple II, DOS, Lisa, Macintosh, NeXT Cube,
"I think object-oriented technology is the biggest technical breakthrough I have seen since
the early 80's with graphical user interfaces and I think it's bigger actually."
46:40 Should you develop applications or objects and tools, "the brightest people are writing objects"
48:23 Developing products with higher education, Project Athena
51:22 What I Learned at Apple, taking a longer-term view on people
53:01 Management style and resolving conflict
56:18 Macintosh and PC and challenges with portability, processor speed, disk space, high speed
networking, true color displays, power
58:45 Manufacturing systems Macintosh vs. NeXT, removing warehouses with Just in Time processes,
factories as software with interesting I/O devices (robots)
1:06:11 Using manufacturing to improve time to market, product and process simultaneously
1:11:57 Growth of Apple and the Macintosh market
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All Comments (21)
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Weird that when Steve Jobs talks, it feels like the talk was recorded in 2020.
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He was absolutely brilliant. Takes a question from the audience and simplifies it in a split second “Why don’t we become a software company?” He was such a genius in the way he was able to remove the noise and make things so very clear. This is a prime example of this ability.
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Why take notes man? It'll just be up on YouTube in 25 years.
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He looks so young and healthy here. Wish he was still around.
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Wow he's basically talking about the App Revolution back in 92
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In 2021 we are still talking about apps and online startups but look at his vision, he is talking about apps that can operate a hospital or trade stocks back in 1992| Gosh we badly miss him today....
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Damn. The man really knows how to speak greatly.
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The charisma of this man is wild.
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I just love the long pause Steve takes at 51:14 to actually think to a real answer and not just the first thing that comes to his mind.
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Thank you MIT for making this available to the whole world.
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Steve's take on consultants at 16:02 is absolutely spot on. wow.
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This is a sales pitch for Next... He's the best salesman.
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1992 and he already talked about it like this. He knew it was coming and knew he needed a platform that delivers great user experience. What a genius and visionary
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26 years later, you can still feel his passion and vision from a low quality recording. A true genius. The world needs more Steve Jobs. May him rest in peace.
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The genius thing of this chat is that it's a disguised sales pitch, but you still learn stuff.
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Good God.. this was 1992? Vast majority of tips and painful truths needed for successful company building were spoken by Steve Jobs 28 years ago. Amazing.
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Crazy how timeless this is.
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What a genius - every old speech of his just amplifies the respect he deserves. His thoughts from 20-30 years ago fit so well today - So visionary!
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It’s awesome seeing Steve Jobs in his prime, talking about the technology that he loves!🖥️⌨️
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His mind operates on a different level. He has so much knowledge and he can clearly articulate his answers and ideas.
