The Disastrous Launch of the Xbox One | Past Mortem | SSFF

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The "How to share games on PS4" commercial is amazing.

That E3 Sony presentation was one of the most public displays of "I'm gonna end this man's whole career".

A move so catastrophic, it's still bleeding into the current generation

It's been close to a decade, but holy crap, I still remember this all vividly. Back when the original Xbox One reveal happened, my best friend and I were looking at the Twitter feeds from a myriad of gaming journalists at the time. Right as the "Xbox One Will Release Worldwide Later This Year" bit happened, as the applause filled the room, Adam Sessler, formerly and once again part of G4, tweeted: "None of the press here are applauding at any of this." Apparently, MS and Xbox had the employees at the reveal applaud at everything Don Mattrick was saying, as according to Adam and several others none of the press was applauding at the show at all. That blew my mind how much MS was trying to course correct in the face of the bad press over their yet-to-be-announced, seeming abandonment of games and forcing always online onto their customers who supported them for two generations.

"WiiU sales shot up by almost 400% after XOne reveal" My god what a failure

"The Xbox is about to be the next watercooler" is the most baffling sentence to ever be said. It means literally nothing

Mattrick was the beginning of the end...

There was a real threat to Xbox One in Europe as the EU was looking into whether the console could even be sold in that market as the always on Kinect was seen as a possible violation of EU privacy laws. Great video.

“So stick with 360– that’s your message for people who don’t like it?” Geoff Keighley quick on his feet and hits the nail on the head. The man is a legend

Hard to believe it was 2013! Time FLIES.

I remember watching the Xbox One reveal as a 360 player. After it finished, I immediately looked up the PS4.

Zynga was like, hey Donnie, we just saw you run a brand into the ground while completely ignoring your consumers. We wanna hire you

"If you're backwards compatible, you're really backwards." Flash forward to today where the biggest selling point for the Xbox Series X is being a massive backwards compatible machine lol. Don Mattrick really was a clown with no foresight for actual quality products. Edit: This became even more ironic with the recent Xbox 20th anniversary update to backwards compatibility and how it gained massive positive reaction from everyone.

The whole Snowden thing happening just before E3 is still insane. I can only imagine some Microsoft executive absolutely sweating buckets that day

I imagine Phil Spencer has to fight people like Don Mattrick on daily basis

Just when you think the disastrous Xbox One launch is long past, the announced Halo TV show finally comes out and manages to be one of the worst things in 2022.

I don't have any evidence for this, so you'll just need to take my word . But I was a GameStop store manager at the time, my understanding from DMs and RMs was that retailers (not just GameStop) saw Microsoft's always online and assault on used games as the first shot fired to muscle retail out of the picture completely. Multiple retailers threatened to not sell the console if things didn't change. The initial changes that allowed conditional used game sales with a purchasable license was a compromised brokered by GameStop behind closed doors before other retailers caught on to what was going on, then other retailers started to step in and voice their concerns. I'm sure Microsoft's cavalier attitude was not well received with Walmart, Best Buy or Target executives

Poor Sheila. Man, that PS4 conference STILL gets a laugh out of me everytime. That "lending games" commercial? Haven't seen stuff that savage since the 16 bit days. Fantastic video as always!

Probably my favorite episode ever. It still astonishes me that one man almost killed a whole video game company. Don, you will not be missed.