Jony Ive, J.J. Abrams, and Brian Grazer on Inventing Worlds in a Changing One - FULL CONVERSATION

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Published 2015-10-09

Apple’s chief design officer Jony Ive in conversation with the director of the upcoming Star Wars film, J.J. Abrams. Moderated by the Academy Award–winning producer Brian Grazer.

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Jony Ive, J.J. Abrams, and Brian Grazer on Inventing Worlds in a Changing One - FULL CONVERSATION

All Comments (21)

@sy2see 5 years ago

Jony Ive is such a deep, relaxing person. He is very passionate about what he does.
@Hobbitstomper 8 years ago

Both, Jony and J.J are not just artists and great at what they do, but they're both highly intelligent.
@butcherjsy8 8 years ago

This talk gives new meaning to "Faith is the substance of things hoped for, the evidence of things unseen."
@chrisbriscoe7138 8 years ago

Jony Ive should narrate stories. His voice is soothing.
@RickyYTWLD 8 years ago

I really think you either love or hate the way Jony talks. But that's the same with his designs and what makes him so attractive. At the beginning I found listening to him really tedious but as it went on I was fascinated by how passionate and honest he is. Truly one of a kind, never known anyone like him.
@AntonKudin 8 years ago

Powerful stuff. Thank you to everyone who made this possible!
@ZMDE 5 years ago

The interviewer seemed much more interested in JJ than Jony. Tsk tsk.
@jerrytheman1993 8 years ago

when jony ives talk, times stops
@nelmur 1 year ago

I come back to this video about once a year to rewatch it in full. There are so many awesome tidbits of creative advice, and interesting perspectives. Glad VF has kept it online, in full, for so long.
@secret.dog.powers 8 years ago

the "alu-minium" part killed me
@mipa8298 8 years ago

Great stuff!
@alectriciti 8 years ago

Creative Philosophy by JJ Abrams and Brian Grazer. This was awesome.
@JosephNasto 8 years ago

Glad I got to see this.
@dougieladd 8 years ago

great conversation!
@erikschaepers 1 year ago

Amazing discussion ..! Thanks, guys
@BGSTV2 8 years ago

Jony Ive's body language is way too charismatic for his voice
@Brinco-tv 8 years ago

isn't the interviewer the guy who welcomes Obiwan in Utapau??????
@skjoldborg 6 years ago

Jony Ive: “The majority of our manufactured environment is characterized by carelessness. Everything that has been made has a biography to it, there is a story to it. It exists at the end of a whole bunch of decisions and most of those decisions were driven by price and schedule. We have genuinely tried to make products that do not stand testament to that sort of development process or to those values. Rather, they stand testament to us desperately trying to make the very best products we can because we know someone like JJ is going to sit down and stare at this screen and he will sense, he will not be able to articulate it, but we hope he will be able to sense the care that went into it and I do believe that we are capable of discerning of far more than we are able to articulate.”
@JahitJanberk 8 years ago

Man Jony should of been the CEO of Apple, such a humble designer
@uasiva1997 6 years ago

one of the best videos i have seen on youtube.