$1,370/Day in The Candle Business… WHAT?!
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Published 2023-08-21
Sisters Jen and Jocelyn have grown their candle business from a side-hustle to a $500,000 a year revenue—and it all started with about a hundred bucks! We’ll learn how they did it in this interview.
Turn your hobby into a business & save $1600 while you’re at it: www.elevate.store/upflip/4
Jocelyn first started making candles as a hobby and a way to give unique gifts to coworkers. She brought her sister Jen on board when she started selling her handcrafted candles at farmers markets. After a successful Kickstarter campaign, Jocelyn took the leap to focus on her business full-time, and then Jen followed soon after.
One great thing about a candle store is it doesn’t take a ton of money to get started. Jen and Jocelyn reinvested all the profits from their farmers market sales into the business. In the episode, Jen explains the best things to invest that money into to grow a business quickly, and her advice for someone who wants to start a handmade candle business with no money.
While they started with a farmers market booth, most of RxLA’s sales today are online. Jen shares how they built their online store and why sending email newsletters has been so impactful in growing their candle sales and revenue.
Jen and Jocelyn bootstrapped their business and were doing everything themselves when they started. Jen will share when they hired their first employees and how that’s fueled their growth. One way they tried to scale during Covid was through a brick-and-mortar store, which turned out to be their biggest setback. We’ll learn about the challenges of opening a physical retail space and what Jen and Jocelyn would do differently if they were starting it again.
If you liked this episode, make sure you check out some of our past interviews with business owners selling handcrafted goods:
A Day in the Life of a Candle Business Owner ►
• A Day In the Life of a Candle Busines...
How Blacktail Studio Makes $15K/Month Woodworking ►
• How Blacktail Studio Makes $15K/Month...
Resources:
www.upflip.com/academy - Start, Build, or Grow Your Business
www.rxcandles.com/ - Find Out More About Jocelyn's Candle Business
#candlebusiness #candlemaking #candlemakingbusiness
All Comments (21)
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Check out UpFlip programs taught by world-class entrepreneurs: www.upflip.com/academy
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I just bought like 20 candles from these girls. Anytime I see entrepreneurs sacrificing and overcoming natural adversities in business, I have to support.
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Thanks so much for the feature! We're celebrating 10 years this year. So happy to have such amazing customers and hopefully to get some new ones with this video. Truly grateful thank you
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The importance of collecting emails for your business can't be stressed enough. Jen's experience with emails and newsletters highlights how valuable customer engagement is. 📧💼
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I hate to be a negative nelly but when people say that they started with $100, it would be nice to know exactly what you started with in terms of equipment and supplies, marketing, ect. I hughly doubt they got a candle melter for less than $100... We need the interview to ask more in depth details that people who are trying to startup their candle business to be inspired and not feel like giving up because they don't have a realistic example of how to start with $100.
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If someone can make a billion dollars selling water, a free product, anything is possible.
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i wanna start my own candle business too and just like them im starting from scratch and with barely any money on me, i attended a workshop today and it made me feel so excited for this journey ahead, their story is inspiring <3
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I hope these video inspire a new generation of entrepreneurs. Sure it's not gonna be easy starting out but never lose sight of your goal the hard work will eventually pay off!
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Amazing business! And because of the food poisoning the sisters saw the bright side and worked together! Great advise on trying pop up stores to get an understanding of clients before going online. Everyone talks about shopify etc but I now understand that there are cheaper ways of being online. Thank you for this video!
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I'm just getting product testing done and lables figured out. $800.invested,so far
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In the process of starting my own business similar to this, I'm loving these videos, so helpful!
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Love the channel! I always wanted to start my own business and your videos provide tons of great information! ❤
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I think around that time $100 took you further ...now a days a good solid start up for me was $300-350 and thats for everything to make 38 candles in total.. i was able to flip that and make my money back and SOME it was awesome and i put all that back to get more supplies then last time and just did it all over again until i was making profit .. and this is just wholesale and pop events i havent launch my website yet!
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Unbelievable! Good for them and their successes. Hoping we can do the same with our candle making supply business! Good vibes all around.
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Very, very well done!
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Thanks for the questions 😊
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Would love to see this channel showcase more women in business, 95% are men. 💗
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Cool, thanks for sharing.
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I love your page, I’m always watching & learning 🎉best page on YT
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Jennifer, your journey from $100 to a $500,000 annual business is truly impressive. Your ability to pivot and respond to customer needs is remarkable. Can you share the most surprising fragrance request from a customer that led to a successful product addition?
