E174 - Transition from CMO to CRO to President featuring Dave Grant, President of Nasuni
Published 2024-08-02
KEY TAKEAWAYS
Career Progression: Understand the key skills and mindset shifts necessary to transition from a CMO to a CRO and ultimately to President.
Sales and Marketing Alignment: Learn about the importance of integrating marketing efforts with sales to ensure cohesive go-to-market strategies and successful outcomes.
Company Culture: Discover how Nasuni's transparent and team-oriented culture contributes to its success and employee satisfaction.
Strategic Partnerships: Gain insights into how Nasuni leverages partnerships with hyperscalers and channel partners to enhance its market presence and drive growth.
Challenges and Opportunities: Hear about the challenges in brand awareness and the strategies Nasuni employs to overcome them and capitalize on its market potential.
QUOTES
Dave Grant on Team Dynamics: "I think team translates into what goes on in the workplace. As long as you're a good teammate, most of it, the rest of it plays out."
Randy Seidl on Marketing Metrics: "MKLs are great, but what's it doing to turn into an SQL and something that's really trying to add value?"
Dave Grant on Company Culture: "Paul Flanagan puts it best when he says you take care of your employees. They take care of customers and everything else follows."
Dave Grant on Nasuni's Growth: "We believe we have the potential with the addressable market we have in front of us... We can be a standalone publicly traded company."
Find out more about Dave Grant through the link below:
www.linkedin.com/in/dgrant4/
This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.