Storytelling in PowerPoint: Learn McKinsey’s 3-Step Framework

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Published 2023-09-25
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In this video, you'll learn how to storyline in PowerPoint, just like McKinsey, BCG, and Bain. We'll cover storylining using the SCR or SCQA Framework, writing your storyline using the dot-dash structure, and building your slide skeleton (including action titles, horizontal flow and vertical flow).

Any materials mentioned or shown have been obtained through publicly available sources (e.g. firm or client website) and used under "fair us

All Comments (21)
  • @ArtStiefel
    This is one of the simplest, most succinct ways of explaining how to go about creating an excellent presentation storyline. Seriously one of the best I've ever seen!!
  • This is really well-explained! I really appreciate breaking down the fundamentals. Clear and persuasive video, thanks Dan!💯
  • Wow. One of the best approaches I have ever seen. This would appear to be simple logic, yet the outcome is profound.
  • @digitalkm
    This is pretty awesome, not just for powerpoint, but also to create explainer videos or anything where you need to convey your point with logic. Thanks Dan!
  • @andreia4764
    One of the best videos I have seen about this subject Thanks Dan
  • @MarcRotrou
    perfect presentation - I now have a understanding of what storytelling is about, a good outline of the procedures to create a story and not the least, an idea of what do and what not to do (the pitfalls)- in summary, a great video, that I am keeping in my favorites (aka, I will review it, probably more than once) - thank-you very much for this quality video !
  • @fingerprint1991
    Brilliant - I’ve been looking for a good framework for a while. This is just perfect. Thank you for sharing 😊
  • @flourishwithMJ
    Dan, you're excellent and relatable at explaining as though you're presenting to me directly. Please consider teaching on LinkedIn Learning so you can widen your platform and make it mainstream. You may also consider adding other topics to teach related to crafting clear, concise, and compelling presentations such as powerful business writings on email (by situation), delivering regular progress updates to executives, business report writing, and clear everyday business communications. Include the thought process on how to organize ideas and thoughts. Thank you.
  • Hi Dan. I want to say 'thank you' for your amazing newsletters and videos on storytelling. I recently transitioned to data analysis from sales and business development, I am working towards developing my skill in training and development. Storytelling is an essential skill to be a good data analyst and trainer, it's one part that has been so confusing to master for me. I'm glad I found you. Your tips have been helpful and it's making better everyday in creating storyline in PowerPoint. I have subscribed to your channel and am looking forward to seeing more videos from you. Thank you, Dan and God bless.
  • @azushi312
    Thank you for sharing these valuable tips. You are the best presentation and data storytelling teacher I have ever encountered.
  • @thanhvanle3024
    Thank you so much! I now realize that I have done slides wrong this whole time. As a university student, professionalism in storytelling by slides is so underrated
  • @s_don57683
    Hi Dan, as an experienced consultant with a decade of experience, your videos breakdown what I’ve spent years learning into simple concepts. Really happy to come across your channel and I will probably be stealing some of your ideas for training sessions at my firm haha 😅. You’re a legend mate
  • @ypenburgdh
    Thanks so much for this amazing video! Super useful for someone who is currently working for an ex-McKinsey boss but don’t have much experience in storylining and building packs this way. 🎉
  • @louvierejacques
    I watch a lot of this kind of stuff, and your content is really, REALLY good- thanks for making it!
  • @bmusi08
    Hi Dan, please do the follow up video with the methodology to develop the body of the slides. It would be very useful to learn.
  • So happy to have this pop into my feed. Pretty sure it’s a result of 1-2 searches related to how Salesforce does professional services.
  • @user-vi6hc8zy3e
    Thank you @Dan, this is very helpful in delivering simple & effective presentations!