How Nike Ran Into Trouble
360,112
Published 2024-08-02
00:00 Introduction
1:07 Nike’s success
1:47 Cutting ties with wholesalers
3:24 Rivals take the stage
4:18 Sluggish innovation
5:32 Nike’s plan to save itself
#Nike #Business #News
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All Comments (21)
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The problem with Nike is them selling $5 shoes for $150.
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Another big problem is that every time Nike releases a retro shoe, the quality of the shoe is completely different from the original. The build of the original is 90% better quality than the re-releases.
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Basically, any big shoe brand: "Please buy our $250 shoes so that $50 goes to Ronaldo and Messi, and 50 cents goes to the workers". I feel ashamed buying from them.
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What the upper management didn't know, their customers need to try on the shoes. They were blinded by sneakerheads where a lot of the time, the shoes aren't being worn.
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From a customer's perspective, the problem is that their product quality is in the toilet now. I used to love Nike running shoes and happily shelled out over $100 for a pair but these days, they barely last me a year before falling apart. 😒 Much like Boeing, feels like the bean counters are running the ship.
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Nike is becoming the Boeing in shoe industry. Cutting cost, quality dropping and yet price up the product. Bye, going for Adidas.
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They got too greedy with cutting 3rd party sellers
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When Jordans are sitting on shelves, you know Nike is in trouble.
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That CEO is terrible
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problem is if you do outdoors activities they break in a month
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Nike’s product quality has gone down quite a lot since they moved out of china, the quality right now are more like 5 dollars product instead of something that are selling for 100-200 dollars. It’s simply overpriced and bad quality
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The quality is the issue
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Way to expensive.. the need to lower prices in a significant amount of
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"Nike RAN into trouble "..... I saw what you did there
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Boring same shoes, quality declined massively
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Ultraboost are just so much better than anything Nike has.
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Abuse in the industry is a topic the internet community should research .
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Their toolboxes are just too narrow, and I personally like wider tow boxes, which some companies like ASICS and ON have
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Nike like adidas have got greedy. The prices are ridiculous.
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It was such a joke to let in shelf space to Hoka and ON without much effort. Sure you want to focus on Online sales, but you can not just let your competition easy rides.