How I Brought My First Product to Market – Idea to Launch

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Published 2023-07-11
📝 Learn about the Note-Taking Kit by Grovemade & Mod Musings:grovemade.com/note-taking-kit?rfsn=4209643.d255a52 (Use code MODMUSINGS for 10% off your first purchase)

🛍️ Thanks to @shopify sponsoring this video: www.shopify.com/matthewencina/


▬▬▬▬ Video Description ▬▬▬▬
How to bring a product to market. From initial idea to product launch. In this video, I'll share an overview of the industrial design and development process using the Double Diamond method, what it takes to name a product, how to craft your brand messaging, and how to market your product. Watch till the end to see the final product reveal.

Learn how this collaboration between Grovemade and Mod Musings came to be, and how the Note-Taking Kit was created.

▬▬▬▬ Links & Resources ▬▬▬▬
I may receive a small commission at no extra cost using some of the affiliate links below. This is the easiest way to support me and helps me continue making content like this for you. Thank you 🙏

🖥️ Learn about all the details of my office here: www.modmusings.com/blog/mod-musings-studio-desk-se…

🎧 Do you like the music in this video? It's all from the Epidemic Sound library. Use my link to get your first 30 days for free: share.epidemicsound.com/matthewencina

🎥 My video gear: kit.co/MatthewEncina/matthew-encina-s-essential-vi…

🔷🔷 Learn about the Double Diamond Design Process: www.designcouncil.org.uk/our-resources/framework-f…

✍🏽 Reusable paper (whiteboard): www.swipi.es/

▬▬▬▬ Video Chapters ▬▬▬▬
0:00 – Introduction
0:58 – The Double Diamond Design Process
1:27 – Discover Phase: Understand the Problem
2:35 – Define Phase: Determine the Design Challenge
3:16 – Develop Phase: Explore Potential Solutions
4:35 – Deliver Phase: Build the Solution that Works
5:30 – Product Naming, Messaging & Marketing Overview
5:46 – Product Naming Process
6:49 – Developing the Brand Messaging for the Product
7:40 – Product Marketing Using Organic Content
8:20 – Sponsored Segment by Shopify
9:10 – Product Reveal: The Note-Taking Kit
10:30 – Reflections After Launching a Product


▬▬▬▬
DISCLAIMERS:

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

▬▬▬▬ Follow for more ▬▬▬▬
My blog: modmusings.com/
Instagram: instagram.com/mod.musings/
Personal Website: matthewencina.com/
Personal Instagram: instagram.com/matthewencina/


▬▬▬▬▬ Credits ▬▬▬▬▬
Created by Matthew Encina
Additional cinematography by Jona Garcia, Max Brown, and Taeha Kim
© 2023 Mod Musi

All Comments (21)
  • What a fantasic story to tell. As an industrial designer I can appreciate the time and effort that go into products that may seem simple. It's not easy to bring an idea to market so well done. An inspiration to anyone who has an idea.
  • @edwardleefilms
    This is such a cool collaboration. Such a simple, practical, but beautifully designed set of products. It's really awesome to see the entire process that went into this!
  • @alphawolfi
    It is wonderful to see how much you have grown throughout the years. It is an honor to continue watching your videos, Matthew!
  • @dhondup10
    Congratulations on the product launch, Matthew. Thanks for showing behind the scene of making a product, that’s a lot of work! I wish you success with the product.
  • @JM_Architecture
    Thank you for taking the time to document your process! It's evident that you enjoy not only the finished product but also the steps it took to get there.
  • @WillBowers
    congratulations on the launch of these amazing products! so inspiring seeing the process from start to finish, amazing work
  • @ColeMcLennan
    The attention to detail is crazy. The paper packaging around the note pad (10:43) with the envelope+seal style enclosure ALSO matches the angles at the top of the mod musings logo. Essentially blending the mod musings branding in with the the more obvious grove made logo… Amazing. Love the look of this collection!
  • @gigobanaag
    Congratulations on the big win, Matthew! We’re super happy for you and excited to see more. 🎉 The details behind the process makes us appreciate the work even more! It’s very meaningful! ❤
  • @mattwright9596
    As usual, there is much to love about this video: Crazy good production value, thoughtful writing and narration, clear simple explanations and boat loads of valuable insight. The signature Matthew Encina ASMR-meditation-on-organization-and-design is in full effect (and so good) as per usual. A thing that stands out to me is your transparency around the relationship with Grovemade and how that all works. I haven't seen many other collabs so clearly unpacked, and it's very cool to see the mutual respect and genuine working relationship you have together.
  • @rudytedja
    This reminds me on my old days as an industrial designer, love the way how you make the video so simple yet interesting to watch, as usual! always a big fan. Congrats for the collaboration and the new product launch!
  • @tanishqhalder4794
    This is gold! Thank you so much for being my inspiration throughout my design career! 🙌🏿
  • @matdilisio
    Thank you, Matt, for existing. Your videos should be studied in school because I always learn so much from you. I've been numbering each page of the notes to organize them and store them in the desk tray. I've always wondered if there's another way to achieve this without messing everything up. It's great to see the behind the scenes of the Grovemade team, a big greeting to everyone! 👋
  • @yanisshammad2476
    Congrats for the collaboration Matthew! I just love how you always find the right balance to share a message and some of youe knowledge at the same time, which makes your content so interesting and genuinely useful for the viewers, keep it up 🔥🙏
  • @JorgePowell
    Whew, what a journey! The note-taking kit looks amazing, that white oak and leather combo is incredible 😮‍💨
  • @nayanagupta5456
    I enjoyed everything about this video! The process, the iterations, the final product, the tone, the pacing - it was all pretty perfect. Brilliant work!
  • @enricotartarotti
    I'm a fellow creator and I work in software, but I'd love to launch a physical product in the future. Watching this video was so inspirational (and also quite scary to see everything you need to get something to market). AMazing!
  • @Phemmy19
    Congratulations Matthew! This is huge, and I hope it takes off and becomes a hit! You continue to inspire me with your peerless attention to detail.
  • @ByteReview
    Congrats, Matt! Awesome work, look forward to seeing one in person.
  • @TaehaTypes
    LETS GOOOOO ITS FINALLY LIVE! Congrats