Google Pampers a Blogger...Here's What Happened
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Published 2024-07-19
This week Jared and guest host Colin Ma tackle the most recent news in the SEO world affecting creators and entrepreneurs, they inspire with their successful side hustles, and they highlight some unique ideas being used by some weird niche sites.
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: community.nichepursuits.com/
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The first item up for discussion is that Brandon Saltamacchia shorturl.at/D0Cqc, the owner of Retro Dodo, whose website was crushed in the Helpful Content Update and he has been very vocal about it.
He was invited to meet with Danny Sullivan at Google’s office in London, and although the Google Search Liaison couldn’t share any actionable advice, he was hopeful that website owners would see an improvement in the coming months.
Moving along, Jared and Colin tackle an article on The Verge shorturl.at/0XNwz which details a complex but fascinating story involving fake authors, BestReviews, Sports Illustrated, and link schemes.
And lastly, they talk briefly about the impending Google Core Update shorturl.at/bSdKw
In the Shiny Object Shenanigans portion of the podcast, Jared talks about his performance on Prime Day as part of the Amazon Influencer Program and how that affects his overall earnings.
Then he talks about the newsletter he recently acquired and the recent stats, which are very interesting. He also talks about working towards potential sponsors.
When it’s Colin’s turn, he talks about his inspiration from speakers in the Niche Pursuits Community community.nichepursuits.com/ inspired him to try out the side hustle, and he’s already earning money from it.
Tune in to hear a strategy he’s considering and some additional creative ideas from Jared.
Jared shared his weird niche first: Calculate Aspect Ratio calculateaspectratio.com/, which allows users to check dimensions when resizing images. The DR58 site, which has been around since 2015, recently saw its traffic jump and ranks for 58,000 keywords even though it’s just 6 pages in total.
It’s Colin’s turn next, and he shares a weird site called National Nail Fungus nationalnailfungus.org/
This DR20-something site has seen its traffic decline considerably, it hasn’t done much to improve its initial design from 2012, and the content is written by doctors and other experts.
And that brings us to the end of another episode of the Niche Pursuits News Podcast.
We hope that you feel informed about some of the latest happenings in the SEO world, inspired to start your own side hustle, and curious about how you might replicate the strategies we identified among our weird niche sites.
Catch you next week!
Timestamps
00:00 - Intro
01:45 - Blogger meets with Google
12:25 - Link schemes, AI, and fake authors
23:50 - New Google Core update
28:24 - Jared’s Amazon and newsletter side hustles
34:43 - Colin’s Amazon Influencer Program side hustle
45:50 - CalculateAspectRatio.com
50:00 - NationalNailFungus.org
-You can learn more about me at and get additional website tips at: www.nichepursuits.com/
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All Comments (6)
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Here I am, finally allowing myself a well-deserved YouTube-infused coffee break, putting the first forkful of strawberry cake into my mouth, and unpausing the video, and you guys were like "here are some nail fungus pics - let's talk about this"
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Great video. I really enjoyed it. Can't stand Google. Don't let me start swearing f-sakes. 😂😂😂
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whats your method for securing sponsors for the newsletter?
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My experience: before the pandemic I used to find what I was looking for using long specific queries, in different content areas and three different languages. Now, it seems impossible. I pretty much always get the same type of general unhelpful results from big sites. It is bad. I actually feel that I am less knowledgeable over time. Interesting, eh?
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Good start, but I don't trust google. Not when what they say and what they do are always different.
