Why Nike Doesn't Like Roger Federer

It could have been Nike Federair...

The fact that ON is already close to Puma in terms of value is crazy to me.

To be fair, most people did not think Federer leaving Nike was a "mistake", they just felt it was "wrong" for sentimental reasons

ON was established in 2010 and Roger Federer became an endorser and investor in 2021. Federer's stake in ON is estimated at 3%. To state that Federer is building the company is unfair to the founders of the company. Get your facts straight. And, by the way, ON is primarily a running shoe company.

Subscription model for a pair of shoes … "You’ll own nothing and be happy", no thanks, I’m not your cash cow

I can't believe how underrated this guy.the work he put into making these videos is amazing

The company gives me "You will own nothing and be happy" vibes

The materials of the ON shoe CAN be recycled, but it was recently demonstrated that ON never recycled anything. This is a big problem, and risks a class action, because ON sold premium shoes and subscriptions with the promise of recycling them, but so far these shoes are just sitting somewhere…probably cause recycling costs money and ON doesn’t want to lose any.

Whenever athletic interest uploads im here

Zendaya was such a smart move. It makes On a “sexier” sportswear. I see so many people in my city (very business-forward city) wearing Ons to work!

I don't know - in Europe these are already considered dad sneakers. Mostly older people wear them for their comfort 😅

You buy ON shows once and never again, that is my experience. there are a lot of quality issues and critics in their home country.

got a nike ad during this video lol

ON is growing trough it's excusivity brand. If they want to challenge NIKE they have to abandon this line and become mainstreeam which will slowly make them lose their core clientele and be destroyed by the other brands. They are very succesful as they are. There is no need at all to challenge Nike and Adidas as this video suggests. It is not the branch they are in and all their business model is about going the other way and cater for other markets. People that buy ON mostly do it as a statement. If Joe from the corner starts wearing those shoes while he mows his lawn then it's RIP for then.

The only one in my family or friend group who is wearing ON shoes here in Switzerland is my 81 year old grandma…

I've been following you since your earliest video and eagerly anticipating every new upload. Your production quality, interesting topics and beautiful visuals always amaze me. Keep up the great work! 🔥

Hmmmm explosive growth but NB is not one to be slept on

Super video! I’m always impressed at how you manage to present so much information concisely and clearly. Thanks very much and have a great weekend! 🙏👟🎾

Mind blowing stuff! Big ups! Hope you keep making such content

nike and jordan brand will always be relevant. this whole On wave feels like another flash in the pan